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ABC'S 'THE ULTIMATE SURFER'
IS BREAKING OUT SOME SWEET MOVES FOR
SURF FANS COAST TO COAST
An Interactive Fan Experience Sponsored by Heineken(R)
Featuring Cast Appearances, Surf Lessons, Live Music and
Giveaways at the Santa Monica Pier;
Local Surf Shops and Street Teams Dole Out Beach Gear
in Southern California, New Jersey and Florida
Fans Can Enter for a Chance to Win a Trip of a Lifetime to the Exclusive
World Surf League's State-of-the-Art Surf Ranch
'The Ultimate Surfer' Two-Night Premiere Hits Airwaves
Aug. 23 and Aug. 24 on ABC
"The Ultimate Surfer" is giving surfing fans some sweet experiences before the series premiere this summer on ABC! This past June, ABC kicked things off at the World Surf League's Surf Ranch Pro event via an exclusive VIP lounge experience. The event took place in Lemoore, California, where the series was filmed. Invited guests were treated to authentic Hawaiian shave ice in a relaxing space that featured props from the set and an oversized art installation to enjoy while escaping the heat. Guests also received environmentally friendly Baggu gift bags featuring Ultimate Surfer branded towels and Outerknown surf wax. Series stars Kelly Slater, Joe Turpel and Malia Ward made appearances throughout the weekend.
The summer will continue to heat up when invited guests get a chance to walk down the blue carpet at the beautiful Fairmont Miramar Hotel & Bungalows in Santa Monica, California, to celebrate "The Ultimate Surfer" and "Bachelor in Paradise" premieres. The event will feature an exclusive first look at each series and include live entertainment, themed food, drinks and some tropical fun with stars from each series in attendance.
Sponsored by Heineken(R), the world-famous Santa Monica Pier will host "The Ultimate Surfer" adventure, a three-day pop-up experience. The weekend event will feature cast appearances, live music, daily surf lessons, a professional surfboard shaper, a silkscreen printing station, a custom Airstream photo experience, talent appearances, themed interactive games, free giveaways and much more.
In addition, for those who have dreamed of surfing the perfect waves at the Surf Ranch like the cast of ABC's "The Ultimate Surfer," The World Surf League's Ultimate Surf Ranch Experience Sweepstakes gives you the chance to make that a reality. Enter now at https://www.worldsurfleague.com/the-ultimate-surfer/sweepstakes for a shot to win the ultimate Surf Ranch experience for you and three lucky friends, complete with a one-night stay in the Surf Ranch Airstreams, new Outerknown gear, and, of course, a once-in-a-lifetime surf session. Other prizes include a Firewire surfboard and Outerknown shopping sprees. The sweepstakes, sponsored by the World Surf League, is open to legal U.S. residents, 18 and older. No purchase is necessary to enter; visit the website for official rules and full details.
Finally, ABC has teamed up with surf shops in Southern California, New Jersey and Florida to distribute free "The Ultimate Surfer" branded sunglasses, board stickers and sunscreen to fans and guests. Additionally, brand ambassadors are hitting beaches on the east and west coasts to hand out branded lip balm, sunscreen, board stickers and more to sunbathers and wave riders alike.
Get stoked for the two-night premiere of ABC's new summer series "The Ultimate Surfer," airing Monday, Aug. 23, and Tuesday, Aug. 24 (10:00-11:00 p.m. EDT), following all-new episodes of "Bachelor in Paradise." Former NFL quarterback Jesse Palmer is set to host the surf competition series with sports anchor Erin Coscarelli and the iconic voice of professional surfing Joe Turpel to serve as commentators. Eleven-time surfing world champion Kelly Slater is the lead consultant and also serves as a special correspondent.
"The Ultimate Surfer" will gather some of the world's greatest up-and-coming surfers to train and live together as they battle it out at the World Surf League's (WSL) state-of-the-art Surf Ranch in Lemoore, California, powered by Kelly Slater's human-made wave technology, in the hope of competing amongst the best athletes in the world's fastest-growing sport.
"The Ultimate Surfer" Interactive Experience, Sponsored by Heineken(R), occurs on the following dates:
THURSDAY, AUG. 12, through SATURDAY, AUG. 14
The Santa Monica Pier
11 a.m.-7 p.m. daily
"The Ultimate Surfer" Surf Shop Takeovers is taking place in the following markets while supplies last:
MONDAY, AUG. 9, through TUESDAY, AUG. 24
*Exact surf shop locations can be found here.
Los Angeles County, Calif.
Orange County, Calif.
Miami, Fla.
Orlando, Fla.
New Jersey
"The Ultimate Surfer" brand ambassadors will make appearances in the following markets while supplies last:
SUNDAY, AUG. 15, and SUNDAY, AUG. 22
*Exact beaches pending
Confirmed beaches:
Santa Monica, Calif.
Venice, Calif.
Malibu, Calif.
Seal Beach, Calif.
Huntington Beach, Calif.
Hermosa Beach, Calif.
Manhattan Beach, Calif.
Redondo Beach, Calif.
Belmar Beach, N.J.
Seaside Park, N.J.
Manasquan Beach, N.J.
Cocoa Beach, Fla.
Miami Beach, Fla.
"The Ultimate Surfer" is produced by Lionsgate's Pilgrim Media Group and WSL Studios. President of Lionsgate Nonfiction Television and Pilgrim CEO and Chair Craig Piligian, WSL CEO Erik Logan, UFC President Dana White and Faye Stapleton serve as executive producers.
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