The Roku Channel Adds New Linear Channels to Lineup

Popular programming such as AccuWeather Now, Baywatch, CBC News, El Rey, IGN, Real Madrid TV, The Only Way is Essex, Tribeca Channel, and more available to viewers for free;

Kids & Family on The Roku Channel celebrates its two-year anniversary with launch of The Wiggles

SAN JOSE, Calif.- Aug. 17, 2021 - Roku, Inc. (NASDAQ: ROKU) today announced its linear lineup has expanded to more than 200 channels, with a total of 17 all-new channels launching this week on The Roku Channel. Starting today, users will be able to watch 16 linear channels spanning across a wide variety of genres. Additionally, as a special treat for streamers, a new linear channel dedicated to The Wiggles will go live on August 19, in celebration of Kids & Family's second anniversary.

"Roku is rooted in creating better streaming experiences for our users, using our brand pillars of ease, value and choice to guide us," said Ashley Hovey, Director, The Roku Channel AVOD. "The demand for free, quality programming continues to be of importance to our streamers. We've seen linear streaming explode over the last year and we're very excited to offer an all-new lineup of great channels with some of the most-recognized franchises to our users."

The Roku Channel first launched live/linear programming in 2018 and today it is a core part of The Roku Channel experience. Since its launch in 2019, Kids & Family experience on The Roku Channel has seen exponential growth. In Q2 2021, Kids & Family programming on The Roku Channel was streamed by more households than any other AVOD kids and family stand-alone channel on the Roku platform.

New Free Live/Linear Channels

The Roku Channel now features more than 200 linear AVOD channels spanning a broad range of free content including news, sports, kids and family, lifestyle, Spanish language entertainment, and more, will be available to users in August. Starting today, the new linear channels available on The Roku Channel include:

AccuWeather Now
Baywatch
CBC
El Rey
Estrella Games
Filmrise Horror
FimRise Kids
FilmRise True Crime
IGN
Mega Noticias
RCN Más
Real Madrid TV
So...Real
The Only Way Is Essex
Tribeca Channel
The Wiggles powered by Loop Media, Inc.
Vivaldi

Launched in 2017, The Roku Channel is the home for free entertainment on America's No. 1 TV streaming platform based on hours streamed (Hypothesis Group, April 2021). The Roku Channel saw robust growth with streaming hours more than doubling year-over-year in Q2 2021. The Roku Channel licenses and distributes content from more than 175 partners and features an expansive library of 40,000+ free movies and television programs. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada, and the U.K.

For more information, visit https://therokuchannel.roku.com.

About Roku, Inc. 

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV(TM) models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits, features, timing, and availability of the live linear lineup and Kids & Family programming on The Roku Channel; trends related to TV streaming; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.