BLACK FILMMAKERS SHIFT PAIN TO PROGRESS AS 8:46 FILMS MAKE TELEVISION DEBUT ON MONDAY, AUGUST 30
National Distribution of Tribeca Festival Films Advance Black Stories from Black Storytellers
NEW YORK, NY (August 26, 2021) - BET Her and BET continue their partnership with The Procter & Gamble Company (NYSE:PG) with the television debut of P&G's 8:46 Films on Monday, August 30 at 8 PM ET/PT. Originally debuted at the Tribeca Film Festival, four new 8:46 Films are the latest installment of P&G's Widen The Screen initiative, an effort to improve the portrayal of Black life on screen and expand inclusion efforts for Black creators behind the camera to challenge expectations and remove limiting stereotypes in film, advertising and media.
8:46 Films is a collaboration with SATURDAY MORNING, a collective of Black creative executives, Tribeca Studios and P&G. Four inspirational stories told in the length of time it took to take George Floyd's life - and accelerate a movement that would change the world. Filmmakers Zoey Martinson, Camrus Johnson, Gibrey Allen and Marshall Tyler were inspired to take 8 minutes and 46 seconds instead to tell stories of joy, love, and resilience, fuel the creativity that has always upheld the Black community in the darkest times, and build a legacy of hope.
"BET continues to be at the forefront of the timely discussions that affect the Black community the most, in a way that no other brand can," said Louis Carr, President of Media Sales at BET. "We are proud to stand with partners like P&G and their commitment to equitable representation of the Black experience across our industry and use our platforms to create exposure for Black creative talent, utilizing our collective impact to empower the African American community to create positive change."
"P&G is committed to leveraging our voice, our resources and our influence to drive systemic change and sustainable progress to address bias and inequality in advertising and media. We are committed to elevating Black voices as we continue to 'Widen The Screen' and portray a full view of Black life," said Marc Pritchard, Chief Brand Officer, P&G. "The 8:46 Films expand the images people see, the voices they hear and the stories we tell to share the vast richness of the Black experience and responds to the need for diverse representation across the industry - on camera and behind the scenes - building a pipeline of diverse perspectives that help us widen our view."
About the 8:46 Films:
· Cupids, directed by Zoey Martinson and produced by Korey Jackson. (United States) - World Premiere. In this playful comedy, three kids worry that their beloved school bus driver will be lonely this summer without them. They set out to find her a partner and imagine the perfect matches. With Melanie Nicholls-King, Toryn Isabella Coote, Scarlett London Diviney and Julius Sampson.
· She Dreams at Sunrise, directed by Camrus Johnson and produced by Moon Jelly Pictures and Double Plus Productions. (United States) - World Premiere. In this heartwarming animated film, a 70-year-old woman thatlives between her dream world and reality while her great-nephew and caretaker help mend the past.
· Pearl and Henry, directed by Gibrey Allen and produced by Greta Hagen-Richardson, Kenneth Reynolds, and Weenta Girmay. (United States) - World Premiere. Pearl and Henry enjoy the simple pleasures of their daily routine. Despite the changing world around them, they find comfort and peace in a connection built on decades of joy, vulnerability, and trust. With Rhonda Johnson Dents and Lance E. Nichols.
· Slow Pulse, directed by Marshall Tyler, produced by Moira Griffin, Efuru Flowers and Jeremy Hartman. (United States) - World Premiere. In this moving story of love and dedication, Bernard Brash heals and finds hope by learning how to dance. With Jimmie Fails.
To join the social media conversation about 8:46 Films, follow @ProcterGamble, @Tribeca, @BETHerTV, @BET, #846Films on Twitter and Instagram.
For more information visit:
· BET: BET.com/846films.
· 8:46: https://us.pg.com/eight-forty-six/
· Widen the Screen: pg.com/widenthescreen
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
ABOUT SATURDAY MORNING:
SATURDAY MORNING is a creative collective founded by executives in the advertising industry who came together to create ideas that bring awareness to and shift perceptions on racial bias, and injustice. The organization has grown since its founding in 2016 to include many participants and creators. It has created the Cannes-award winning Peace Briefs, collaborated with Spotify on the creation of Black History is Happening Now, and with Procter & Gamble on Emmy-nominated The Look. Its leadership includes co-founders Keith Cartwright, Chief Creative Officer and founder of Cartwright, Geoff Edwards, ECD at Gale Partners; Kwame Taylor-Hayford, co- founder of Kin and Jayanta Jenkins, Head of Content Marketing at Disney+,and Deja Cox, Partner Lead for the organization.
ABOUT TRIBECA FESTIVAL:
The Tribeca Festival, presented by AT&T, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. Tribeca champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.
The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Tribeca will celebrate its 20th year June 9 - 20, 2021. www.tribecafilm.com/festival
In 2019, James Murdoch's Lupa Systems, a private investment company with locations in New York and Mumbai, bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.