or


[09/10/21 - 10:07 AM]
Apple's "Swagger," from NBA Superstar Kevin Durant, Creator Reggie Rock Bythewood and Brian Grazer, to Make Global Debut on Friday, October 29
The 10-episode first season will premiere with the first three episodes, followed by one new episode weekly every Friday thereafter through December 17.

[via press release from Apple]

Apple's "Swagger," from NBA superstar Kevin Durant, creator Reggie Rock Bythewood and Brian Grazer, to make global debut on Friday, October 29

O'Shea Jackson Jr., Isaiah Hill and Academy Award nominee Quvenzhané Wallis to star in drama series inspired by Kevin Durant's youth basketball experiences

Apple today announced that the first season of the highly anticipated drama series, "Swagger" from creator and showrunner Reggie Rock Bythewood, NBA superstar Kevin Durant and Imagine's Brian Grazer, will premiere globally on Apple TV+ on October 29, 2021. The 10-episode first season will premiere with the first three episodes, followed by one new episode weekly every Friday thereafter through December 17, 2021. The series hails from Thirty Five Ventures, Imagine Television Studios, CBS Studios and Undisputed Cinema.

Inspired by Durant's experiences, "Swagger" explores the world of youth basketball, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption. Off the court, the show reveals what it's like to grow up in America.

The new series is led by an ensemble cast of stars including O'Shea Jackson Jr., Isaiah Hill, Academy Award nominee Quvenzhané Wallis, Shinelle Azoroh, Tessa Ferrer, Caleel Harris, James Bingham, Solomon Irama, Ozie Nzeribe and Tristan Mack Wilds.

Jackson stars as Ike, a former star player who's now a youth basketball coach; Hill stars as Jace Carson, a basketball phenomenon who is one of the top-ranked youth basketball players in the country; Azoroh plays Jenna, Jace's mother who is determined to chart NBA success for her son; Ferrer plays Meg Bailey, a former basketball player and coach for a rival team; Wallis plays Crystal, a top young basketball player; Harris plays Musa, the team's glue and point guard; Bingham plays Drew Murphy, a player from an affluent part of town; Irama plays Phil Marksby, the enforcer for a rival team; Nzeribe plays Royale, a sub-par player with a wealthy dad; and Wilds plays Alonzo Powers, the grassroots division leader at a major shoe company.

"Swagger" is created by Bythewood, who also writes, directs and serves as showrunner and executive producer alongside Durant and Grazer. The series is produced for Apple by Thirty Five Ventures, Imagine Television Studios, CBS Studios and Undisputed Cinema. Also serving as executive producers are Rich Kleiman, Samie Kim Falvey, Francie Calfo and Samantha Corbin-Miller.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries, and series have been honored with 138 wins and 517 awards nominations.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $4.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.* For more information, visit apple.com/tvpr and see the full list of supported devices.

*Special offer is good for three months after the first activation of the eligible device. One offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com/promo for more information.





  [september 2021]  
S
M
T
W
T
F
S
   


· SWAGGER (APPLE TV PLUS)





[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/26/25 - 11:07 AM]
Flex Game! Anthony Edwards and Minnesota Timberwolves Host Devin Booker and Phoenix Suns on "Peacock NBA Monday," Dec. 8, on Peacock and NBCSN at 7:30 P.M. ET
The previously scheduled Sacramento-Indiana and San Antonio-New Orleans games will be available in their local markets.

[11/26/25 - 10:38 AM]
An Encore Presentation of "Everybody Loves Raymond: 30th Anniversary Reunion" Special to Air Friday, November 28th on CBS
The telecast will replace the previously announced repeats of "Fire Country."

[11/25/25 - 03:45 PM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Rises Over Last Year's Performance in All Key Measures
"Center Stage" (434,000 and 326,000, respectively) ranked No. 1 in its hour in Adults 25-54 and Adults 18-49.

[11/25/25 - 03:06 PM]
"One Piece" Season 3 Welcomes Awdo Awdo and Daisy Head as the Trusted Weapons of Mr. 0, Ready to Bring Overwhelming Danger to Our Journey
Two of Baroque Works' deadliest agents now stand before us, Nakama.

[11/25/25 - 03:05 PM]
ESPN Wins Week 13 with Stellar Showings for "College GameDay Built by The Home Depot," "SEC on ABC" and Friday College Football on ESPN
Texas Longhorns defeating the Arkansas Razorbacks 52-37 delivered 5.6 million viewers on November 22.

[11/25/25 - 02:57 PM]
"America's Game of the Week" on FOX Scores 27,816,000 Viewers in Week 12
The Dallas Cowboys win over the Philadelphia Eagles peaked with 28.4 million viewers from 7:30 PM - 7:45 PM ET.

[11/25/25 - 02:03 PM]
CBS Sports' Coverage of the 2025 NWSL Championship Is the First NWSL Match Ever to Surpass 1 Million Viewers!
The Gotham FC victory over Washington Spirit set a NWSL viewership record.

[11/25/25 - 02:00 PM]
Record Audience Watches Formula 1 Las Vegas Grand Prix on ESPN
ESPN's live telecast on Saturday night, November 22, averaged 1.5 million viewers, the largest audience to watch the event in its three-year history,

[11/25/25 - 12:29 PM]
The Second and Final Season of the HBO Original Drama Series "Like Water for Chocolate" Debuts February 15
The series returns Sunday, February 15 (8:00-9:00 p.m. ET) on HBO Latino in the U.S. and will be available to stream on HBO Max.

[11/25/25 - 12:01 PM]
Netflix Top 10: Week of November 17 - 3 Cheers for "Champagne Problems" at No. 1 in This Week's Top 10
Claire Danes and Matthew Rhys continued to keep audiences guessing in their psychological thriller "The Beast in Me," which took the No. 1 spot on the English TV list for a second week with 14.1 million views.

[11/25/25 - 11:30 AM]
TNT Sports Unveils World Class Commentators for First-Ever World Sevens Football 7v7 Soccer Tournament in North America - Coverage Kicks Off Friday, Dec. 5
The fast-paced W7F series has redefined women's soccer with elite talent from eight of the best clubs in the world, an immersive fan-first experience, and a groundbreaking $5 million prize pool, the largest in the sport, designed to fuel intense, high-stakes competition.