NBC PARTNERS WITH GLOBAL SUPERSTAR SHAKIRA TO STAR AND EXECUTIVE PRODUCE NEW EMPOWERING DANCE CHALLENGE SERIES "DANCING WITH MYSELF"
Series Celebrates People Who Dance Like Nobody, Except the Millions on Social Media, Is Watching
UNIVERSAL CITY, Calif. - Dec. 14, 2021 - Taking the social media dance craze to a new level, NBC is joining forces with international superstar Shakira on the exciting dance challenge series "Dancing with Myself."
With more than 300 million followers, 80 million records sold worldwide and multiple Grammy Awards, music and dance icon Shakira broke the Internet in 2021 with her own viral dance, "Girl Like Me." Motivated by her passion and love for dance and the proliferation of dance challenges that have taken the world by storm, "Dancing with Myself," from Irwin Entertainment, is the ultimate family-friendly high-spirited competition that brings out the performer in all of us.
Every week a new group of fun-loving dancers from all walks of life and of all ages compete in a series of high-energy dance challenges that are designed and demonstrated by the show's celebrity creators, including Shakira. Isolated in their own pods, contestants have a short time to learn the new routines, add their unique flare and then perform their hearts out in front of a live audience. As each round of the competition progresses, Shakira and her judging panel provide instant feedback and encouragement, but, ultimately, it's the studio audience that decides who wins Best Dancer of the Night and gets to take home the cash prize.
"I'm excited to be a part of a dance competition that places such a high value on creative movement and how it translates into personal expression, not to mention how it contributes to a sense of community," Shakira said. "I've personally been blown away by some of the talent I've seen thanks to people having access to their own platforms through social media. Dance has been an incredibly potent force throughout my life, and I'm eager to show the world how transformative, empowering and fun it can be."
Universal Television Alternative Studio, a division of Universal Studio group, and Irwin Entertainment are on board to produce the series. For Irwin Entertainment, John Irwin, Dave Kuba, Eli Frankel and Ben Thursby-Palmer are executive producers. Jaime Levine executive produces the series alongside Shakira. "Dancing with Myself" is licensed by NBCUniversal Formats, a division of Universal Studio Group.
ABOUT IRWIN ENTERTAINMENT
Based in Los Angeles and founded in 2004, Irwin Entertainment, Inc. is a full-service multi-platform television production company that produces high-quality projects with a focus on comedy, reality and live entertainment. Headed by veteran television producer John Irwin, the company has multiple projects across cable, broadcast and digital platforms including VH1, HBO, E!, NBC, Comedy Central, Netflix, CMT, TruTV, TBS, Oxygen, Spike, OWN, A&E and Roku Original. Irwin Entertainment's most recent projects include Bill Burr Presents Immoral Compass (Roku Original), Couples Therapy with Dr. Jenn (VH1), Pete Davidson: Alive from New York (Netflix) and Love Goals (OWN), among more, with approximately 75 series, specials and shorts in its robust portfolio.
Shakira is a Colombian singer-songwriter and multi-GRAMMY® award winner. She has sold over 80 million records worldwide and has won numerous awards including three GRAMMYs®, eleven Latin GRAMMYs®, and multiple World Music Awards, American Music Awards and Billboard Music Awards, to name a few. She is the most-viewed Latin artist, and one of the top-10 artists overall of all time on YouTube with over 20 billion cumulative views. Shakira's last album "El Dorado" charted #1 on iTunes in 37 Countries, won Best Pop Vocal Album at the 2017 Latin GRAMMY® Awards, and Best Latin Pop Album at the 2018 GRAMMY® Awards. With over 10 billion streams, it is one of the most-streamed female albums of all time. In November 2018 she wrapped her hugely successful El Dorado World Tour. Shakira's Super Bowl LIV performance garnered 4 Emmy Nominations and has also become the halftime performance with most YouTube views of all time at over 216 Million. She is currently recording her next studio album.