or


[04/29/22 - 09:00 AM]
Tubi Is Expanding Relationship with Nielsen, Allowing Enhanced Measurement Across 25+ Devices, Delivering More Transparency to Advertisers
As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices.
[via press release from FOX]

TUBI IS EXPANDING RELATIONSHIP WITH NIELSEN, ALLOWING ENHANCED MEASUREMENT ACROSS 25+ DEVICES, DELIVERING MORE TRANSPARENCY TO ADVERTISERS

Entire Tubi Footprint to Enable Nielsen Digital Ad Ratings Guarantees, Advancing Advertiser Need for Third-Party Measurement

SAN FRANCISCO - Tubi (www.tubi.tv), a division of FOX Entertainment, today announced that they're working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen's Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices. This will give advertisers a more comprehensive view of ad performance on Tubi, inclusive of co-viewing, and is a step towards increased industry coverage provided via Nielsen ONE, the single source, cross-media measurement solution.

Tubi's integration with Nielsen DAR will advance advertiser need for third-party measurement in the fast-growing ad-supported OTT space, with measurement and transaction in line with traditional TV audiences. Tubi's expanded relationship with Nielsen will include co-viewing measurement and allow for buying target audiences across its library of over 40,000 movies and television series.

"As a movie and television streaming service with 80% of our viewers watching on TV screens, we're excited about the proposed integration of Nielsen Digital Ad Ratings measurement across our device partners," said Mark Rotblat, Chief Revenue Officer at Tubi. "This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement, allowing our advertisers to transact on audiences in a way that is apples-to-apples with traditional TV."

"We are excited to expand our relationship with Tubi through this integration, which enables enhanced and comprehensive measurement through Nielsen Digital Ad Ratings," said Ameneh Atai, GM, Digital Audience Measurement, Nielsen. "In this increasingly fragmented media landscape, the need for independent measurement is more critical than ever, as is providing more transparency to advertisers. Nielsen Digital Ad Ratings delivers audience measurement metrics across computers, smartphones, tablets and connected TV, providing campaign insights across digital media platforms and a deeper understanding of the unique reach of Tubi's target audiences."

With the proposed Nielsen DAR integration on Tubi, brands can now leverage deeper contextual insights and align brand objectives with the thousands of movies and television titles audiences consume. Additionally, advertisers will be able to better understand the demographic and interest-based attributes of an audience.

Tubi has more than 40,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub, and on OTT devices such as Amazon Fire TV, Roku, Apple TV, Chromecast, Android TV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 5 and Xbox Series X | S. Consumers can also watch Tubi content on the web at http://www.tubi.tv/

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with over 40,000 movies and TV shows, including a growing library of Tubi originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

About Nielsen

Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences - now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.





  [april 2022]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[08/27/26 - 02:08 PM]
Andre "3000" Benjamin Officially Joins the Cast of "Scooby-Doo: Origins"
The live action series is coming to Netflix in 2027.
[08/27/26 - 01:30 PM]
"The Price Is Right" and "Let's Make a Deal" Honor 60 Years of "Star Trek" with Special Episodes Airing Tuesday, Sept. 8 on CBS
It's a celebration six decades in the making and will be one for the starship logs.
[08/27/26 - 01:15 PM]
"Star Trek" Boldly Celebrates 60 Years on Sept. 8
Additional 60th anniversary celebrations will continue throughout the remainder of 2026.
[08/27/26 - 12:36 PM]
America's Most High-Stakes Trivia Show Is Back on an All-New Special Advance Premiere of "The Floor" Sunday, September 13, on FOX
The special telecast will be followed by the one-hour season finale of "American Dad."
[08/27/26 - 12:01 PM]
Hulu Renews Hit Drama Series "Furious" for a Second Season
Views for episode 7 were up 40% from the premiere (based on 1 day views).
[08/27/26 - 11:15 AM]
Paramount+ Renews Carl Weber's "Black Hamptons" and "Family Business," and Tyler Perry's "Divorced Sistas" and "Zatima" for Additional Seasons
These series are a testament to the deep connection these characters and their worlds have built with fans season after season.
[08/27/26 - 11:13 AM]
Amazon MGM Studios Orders "Everyone in My Family Has Killed Someone" to Series, Starring Penn Badgley from David Hemingson
The project is based on Benjamin Stevenson's bestselling novel.
[08/27/26 - 11:00 AM]
Video: All Reality and We TV Release Trailer and Key Art for New Original Unscripted Series "Love After Lockup: Relationship Rehab" Premiering Friday, October 2
The nine-episode series gathers five fan-favorite couples from the "Love After Lockup" franchise as they embark on a transformative journey with psychiatrist and nationally recognized relationship expert Dr. Ish Major, working to heal old wounds and rebuild their relationships.

[08/27/26 - 10:15 AM]
Adult Swim to Serve Up New Series "Get Jiro" October 3
From Warner Bros. Animation and DC Studios and starring Brian Tee, the series transports viewers to a post-apocalyptic, near-future Los Angeles where culinary culture reigns supreme and the world's most powerful figures are chefs.
[08/27/26 - 10:00 AM]
Video: Starz Debuts Exhilarating Trailer and Key Art for Season Two of "Outlander: Blood of My Blood," Premiering Friday, September 18
The heart-pounding new trailer takes viewers on a captivating journey back in time to 1700s Scotland and the start of the Jacobite Uprising.

[08/27/26 - 10:00 AM]
The CW Network to Broadcast San Diego's 2026 Poinsettia Bowl and Holiday Bowl Games
The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus live on Wednesday, December 23, at 7:30pm ET / 4:30pm PT, with the Holiday Bowl following on Monday, December 28, at 5:00pm ET / 2:00pm PT.
[08/27/26 - 09:31 AM]
New Netflix Documentary Series "Born in the USA" Explores the High-Stakes World of a Busy Maternity Ward
With exclusive access to a busy maternity ward, this new premium documentary series unlocks a high-stakes hidden world: birth.
[08/27/26 - 09:01 AM]
From Peter Berg, Starring Nicholas Galitzine, Bill Skarsgard, Ray Nicholson, and Tom Francis - "The Mosquito Bowl" Comes to Theaters October 30 and on Netflix November 25
Based on a remarkable true story, following the attack on Pearl Harbor, four of America's top college football stars set their fame aside to enlist in the Marines.

[08/27/26 - 09:01 AM]
ESPN and Words + Pictures Announce October 8 Premiere for "Saban," Landmark ESPN Original Series on Hall of Fame Icon Nick Saban
The series tells the story of Saban's remarkable career, highlighted by his 17 seasons at Alabama, where he led the Crimson Tide to six national championships and reestablished the program as the preeminent force in college football.
[08/27/26 - 08:31 AM]
Video: "Stavros Halkias: Uncle Stav" - Official Trailer - Netflix
Fresh off becoming an uncle this year, Stavros Halkias is back for his second Netflix special, "Uncle Stav."