[07/19/22 - 12:16 PM] MTV's New Digital Series "Merch Masters" Reveals Star-Studded Episode Themes Artists highlighted during the series will include Lil Nas X, Camila Cabello, Saweetie, Seventeen, MGK and J Balvin.
[via press release from MTV]
MTV's New Digital Series "Merch Masters" Reveals Star-Studded Episode Themes
The fast-paced competition series, hosted by TikTok creator Tefi Pessoa, tests designers' abilities to create original themed merch inspired by major musicians
NEW YORK -- (July 19, 2022) - In the all-new one-of-a-kind MTV digital series, "Merch Masters," designers are put to the test as they compete head-to-head to create merch for some of today's biggest musicians. Hosted by multi-hyphenate media personality and host, Tefi Pessoa, and featuring a panel of rotating judges, each episode begins with the reveal of the artists the two designers will be tasked with creating merch for.
Artists highlighted during the series will include Lil Nas X, Camila Cabello, Saweetie, Seventeen, MGK and J Balvin. Tune-in to witness the trifecta of art, design and competition airing Thursday, July 21 on the MTV YouTube channel.
About Tefi Pessoa
Estefanía Vanegas Pessoa, AKA Tefi, is a multi-hyphenate entertainer who has cultivated a larger-than-life social media presence that showcases both her vibrant personality and extensive Hollywood knowledge. Although TikTok was a relatively new social media platform in 2020, Tefi became a vanguard on the app, amassing over 1.5 million followers and counting since she began her account during the global pandemic. In 2021, Tefi was nominated as a Latinx Trailblazer as part of TikTok's Creator Spotlight Series for their #LatinxCreated campaign during Hispanic Heritage Month. Through her natural talents and burgeoning career as an entertainer, Tefi has undoubtedly captured the attention of Hollywood and the larger media, signing on as InStyle Magazine's exclusive host, where she now professionally reports on today's biggest pop culture updates, as well as traveling globally on behalf of Warner Bros. Pictures to report on feature film premiere red carpets and interview A-list celebrities for a fresh, new audience of millennial and Gen-Z digital viewers. Tefi's global reach and her uniquely "cool girl" charm have catapulted her into one of the most profitable figures for major brand partnerships and campaigns in the fashion, beauty and lifestyle markets, including Milk Makeup, Savage X Fenty, DKNY, Youth To The People, and Uber, to name just a few. Tefi is also a celebrated TEDx Speaker, having given an exclusive presentation in June 2021 on "The Future of Confidence."
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