Max Unveils Murals And AR Activation To Promote Season Three Of WARRIOR In New York, Los Angeles, And San Francisco
The Three-City Mural Experience Will Bridge The Gap Between Chinese And American History And Celebrate The New Season Of WARRIOR, Premiering Today On Max
Warrior season 3 mural in Los Angeles by Swank One/Dianne Doan (Credit: Courtesy of Max)
Max has announced a partnership with multicultural artists to create larger than life, interactive murals in New York, Los Angeles, and San Francisco featuring iconic images of Bruce Lee in front of elements that bridge the gap between Chinese and American history to celebrate the new season of Max Original drama series, WARRIOR.
An in-person unveiling of the three curated, interactive murals will take place in each city today with talent including Shannon Lee, Olivia Cheng, Perry Yung, Dianne Doan, and Andrew Koji in attendance. Each interactive mural in its respective city are created by different muralists (biographies below): Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco).
"Seeing Warrior return for our 3rd season during this 50th anniversary year for my father is just the ultimate celebration of his legacy." Said Shannon Lee, Executive Producer on Max's Warrior and president of the Bruce Lee Foundation. "I couldn't be more proud of our show, our cast, our crew, and the impact our show continues to have and the entertainment it continues to serve up and celebrating through art and interactivity in 3 cities across the country all at once is just an amazing way for a lot of people to get in on the fun!"
The interactive murals were made possible through the use of web-based augmented reality (AR) technology. By simply scanning the QR code embedded in the artwork using your smartphone, fans will witness the AR Experience come to life in front of their eyes. This immersive experience will bring users into the world of the Max Original WARRIOR, showing off some of the historical weapons from the show in 3-D, and a preview of Season 3.
Additionally, through partnership with the Chinese Historical Society of America, the Max Multicultural and Digital Innovation teams created an exclusive AR walking tour anchored around key locations that will come to life. This walking tour will allow fans to discover San Francisco's Chinatown "Through the Lens of the Blade," featuring integrated content developed in the WARRIOR podcast into an experiential audio-scape that users can listen to while exploring WARRIOR-themed AR sites. Featuring additional real weapons, historical objects, and experiences of the era, Max will incorporate soundbites from Shannon Lee and additional show talent to bring the world of WARRIOR to life. Fans can partake in-person or virtually, allowing for this experience to touch all WARRIOR fans across the United States.
*all murals will be available for viewing at each location for approx. four weeks*
Address: 149 Hester Street, New York, NY
Muralist: Vincent Ballantine
Talent: Andrew Koji and Perry Yung
Address: 1200 S Hope Street, Los Angeles, CA
Muralist: Swank One
Talent: Dianne Doan
Address: 965 Clay Street, San Francisco, CA
Muralist: Vogue + Agana
Talent: Shannon Lee and Olivia Cheng
With Max, viewers now have access to all of HBO Max along with twice the amount of content at the same price. Max delivers unparalleled content for everyone in the household, including the best of unscripted to the highest quality in scripted programming, family-friendly titles, HBO, Max Originals, WB Movies, the DC Universe, food, home, and documentaries.
Join us socially using the #WarriorMax hashtag @streamonmax @brucelee
Max, the enhanced streaming service from Warner Bros. Discovery, launched May 23 in the U.S. Max is the destination for HBO Originals, Warner Bros. films, Max Originals, the DC Universe, the Wizarding World of Harry Potter, an expansive offering of kids content, and best-in-class programing across food, home, reality, lifestyle and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, ID and more, all in one place. Max will offer an average of more than 40 new titles and seasons every month, ensuring a steady stream of new programming to keep audiences engaged. Click here for a list of Max programming highlights.
Warrior, based on the writings of Bruce Lee, is a martial arts drama set in the brothels, bars and alleyways of Chinatown, San Francisco, in the 1870s. Season three debuts Thursday, June 29 on Max for the first time after originally airing on Cinemax - see the trailer here. Fans can also listen to The Official Warrior Podcast, the companion podcast to the show hosted by journalist Lisa Ling and Warrior actor and writer Hoon Lee as they talk to creators, directors, & cast about the drama, the martial arts, the romance, the underground economies, the real historical inspiration of the series, and celebrate life and legacy of Bruce Lee.
About the Artists
Vincent Ballentine is a multi-disciplined visual artist based in Brooklyn, NY with a degree in film and education from the University of the Arts in Philadelphia, and continued study in illustration and motion graphics at Cleveland Institute of Art.
As a freelance artist, Vincent has traveled internationally and been commissioned to create work for the likes of the NCAA, MTV, BET, and festivals such as Wall Therapy, O-positive and Meeting of Styles in Germany.
Thriving through personal and artistic growth, Vincent aims to contribute his brand of style and vision to the art community through mentorship and youth guidance.
"SWANK" is Los Angeles-based artist and designer affiliated with the Seeking Heaven Crew. SWANK is renowned for his ability to push the technical boundaries of spray can painting by creating highly articulated, detailed and original works of art. Not limited to his artistic prowess, he also manufactures and distributes his own line of aerosol painting tools and accessories. Of Thai decent, SWANK was born in the vibrant East Hollywood area and raised in a neighborhood along the concrete banks of the LA River. SWANK was a latchkey child of the 90s and his upbringing was shaped by skateboarding, tagging, afternoon cartoons, and the local convenience store cuisine. He later pursued his interest in an art career by completing design college to further hone his creative skills. He still resides in Los Angeles.
Vogue + Agana
Vogue is one of the most highly skilled spray can artists in the Bay Area and has been painting murals and spray can art for over thirty years. He is widely regarded as one of the top muralists in the Bay Area to come out of the graffiti art scene. Vogue is Chinese-American, and is deeply rooted in the Bay Area mural community. Highly detailed photorealism with a can is his specialty, but he has a wide range of styles and techniques in his arsenal.
Known to the world as Agana, Vanessa Solari Espinoza is a multi-dimensional contemporary mural artist. Of Venezuelan descent and hailing from the San Francisco Bay Area, Agana gives public walls life with her iconic pictorial imagery, bold aesthetics and bursting colors. Agana combines figurative work with letter forms and colorful graphics to create vibrant public murals. At the intersections of street art, graffiti and her fine art practice, Agana addresses issues of social justice, community and empowerment in her art and her community work.