or


[02/28/24 - 06:05 AM]
Tubi Evolves the Brand to Celebrate Its Vibrant, Passionate Audience
In January, Tubi increased its share of total TV viewing to 1.5% according to Nielsen's The Gauge report, and continues to see exceptional traction among younger, multicultural audiences.

[via press release from Tubi]

Tubi Evolves the Brand to Celebrate its Vibrant, Passionate Audience

Tubi Continues to Scale Viewership and Engagement; Introduces a New Programming Slate and Fresh Look

SAN FRANCISCO, February 28, 2024 - Tubi (www.tubi.tv), Fox Corporation's ad-supported streaming service, is rolling out a vibrant new brand identity as it continues to scale as the streaming choice for the next generation of audiences. In January, Tubi increased its share of total TV viewing to 1.5% according to Nielsen's The Gauge report, and continues to see exceptional traction among younger, multicultural audiences. This scale, combined with a vast content library and a frictionless environment, make Tubi uniquely able to provide viewers with an entertainment experience they can't get anywhere else.

"During a time of seismic change in entertainment, Tubi continues to grow and resonate with audiences as the most watched free TV and movie streaming service in the U.S.," said Anjali Sud, CEO of Tubi. "This traction comes from our commitment to putting the viewer first, and we'll continue to lean into this strength in the coming year with a series of new programming and product initiatives. Today we're sharing a new brand direction that reflects our evolution and serves as the foundation for what's to come."

The new Tubi brand identity features more vibrant colors and unique iconography across all consumer touchpoints, including new sonic branding that has a bright, playful tone. The updated homepage and UI leverages symbols that bring more dimension to the traditional content grid including a nod to the Tubi rabbit hole, first introduced in the 2023 Super Bowl campaign, to bring viewers into the experience.

"Our viewership growth is strongest with young, multicultural audiences and they love Tubi for the rabbit holes, the nostalgia and the content they can't get anywhere else," said Nicole Parlapiano, CMO at Tubi. "In this new brand system, we wanted to give them a fun, bold and engaging platform, that remains frictionless and 100% free, to indulge in the content that reflects their passions. See you in there."

Sixty-three percent of Tubi streamers are cord cutters and cord nevers, and 30% are unreachable on other major free AVODs, according to the November 2023 MRI-Simmons' Cord Evolution Study. Also according to MRI, Tubi's growth has continued to gain momentum amongst young, diverse and female viewers with 60% growth in the 18-34 demographic, 55% growth in Multicultural demos including Latine, African American and LGBT audiences and 63% growth in female audiences, year over year.

Tubi has recently announced a new programming slate focused on culturally resonant content, which includes SHATTERED GLASS: A WNBPA Story highlighting four WNBA players through an exhilarating journey into the heart of professional women's basketball, the BBC's British coming-of-age dramedy BOARDERS, and the comedy-thriller series DEAD HOT. Additional titles available on the service for free include Scandal, The Edge of Seventeen, Batwoman, ATL, Frances Ha and more.

Developed in partnership with design agency Dixon Baxi, Tubi's new brand identity will begin rolling out to all supported platforms across all markets starting today.

For more information about Tubi go to Tubi.tv.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalized experience and the world's largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses.





  [february 2024]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/11/25 - 01:16 PM]
Video: "Star Trek: Starfleet Academy" Reveals Official Trailer and January 15 Premiere on Paramount+
Following the premiere, new episodes of the 10-episode-long season will drop weekly on Thursdays, with the season finale on Thursday, March 12.

[10/11/25 - 12:53 PM]
Video: "Star Trek: Strange New Worlds" Warps Into New York Comic Con with Exclusive First Look at Season Four
Season four wrapped production earlier this year and the series is currently in production on its fifth and final season.

[10/11/25 - 11:26 AM]
News from Marvel Television's New York Comic Con Panels
"Wonder Man," "Daredevil: Born Again," "X-Men '97," "Your Friendly Neighborhood Spider-Man," and "VisionQuest" were the featured projects.

[10/11/25 - 10:29 AM]
Video: Bat-Fam's All Here! Prime Video Unmasks Premiere Date and Trailer for Upcoming DC Series
The half-hour action-comedy is a follow-up to the hit holiday film, "Merry Little Batman," and will be available to watch November 10 on Prime Video in more than 240 countries and territories worldwide.

[10/11/25 - 09:05 AM]
Video: Lion Forge Entertainment Unveils Exclusive "Iyanu" Season 2 Clip and Announces Spring 2026 Launch
Season 2 will premiere in Spring 2026 on Cartoon Network and HBO Max, promising new battles, new wonders, and more secrets of Yorubaland.

[10/10/25 - 06:16 PM]
News from AMC Networks' New York Comic Con Panels
"Anne Rice's The Vampire Lestat," "The Walking Dead: Daryl Dixon," and "Anne Rice's Talamasca: The Secret Order" were the featured projects.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 02:46 PM]
Video: "Invincible" Season 4 - Teaser Trailer - Prime Video
Season 4 arrives March 2026 on Prime Video.

[10/10/25 - 02:02 PM]
Warner Bros. Animation, DC, and Warner Bros. Home Entertainment Announce "Batman: Knightfall"
Currently in production, "Batman: Knightfall Part 1: Knightfall" will be coming in 2026.

[10/10/25 - 01:07 PM]
Video: "One Day in October" - Official Trailer - HBO Max
"One Day in October," a story of a of love, courage, sacrifice and survival, is a gripping and artistically interwoven narrative based on real-life accounts from the October 7, 2023, the attack on Israel.

[10/10/25 - 12:15 PM]
Video: Prime Video Unveils Exclusive Clip, New Single "Gravity," and New Details About "Hazbin Hotel: Live on Broadway" Event at New York Comic Con for Season Two of "Hazbin Hotel"
The second season, premiering October 29, consists of eight episodes, with two episodes rolling out weekly through November 19.

[10/10/25 - 11:01 AM]
Video: "Leslie Jones: Life: Part 2" - Official Trailer - Peacock Comedy Event
Leslie Jones gives the crowd at The Belasco in LA an inside look at her life - from her many soulmates to going to therapy and even her own funeral.

[10/10/25 - 10:30 AM]
Culinary Icons and Baking Enthusiasts Carla Hall and Candace Nelson Join Gordon Ramsay as Co-Mentors in the All-New Three-Week Special Event Series "Next Level Baker"
The all-new three-week special event series premieres on Thursday, December 4 at 9:00/8:00c on FOX, FOX One and Next Day Hulu.

[10/10/25 - 09:05 AM]
New Three-Part Series "Bigfoot Took Her" Reinvestigates One of History's Strangest Missing Persons Cases
When teenager Theresa Bier mysteriously vanished in California's Sierra National Forest in 1987, a surprising suspect emerged: Bigfoot.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.