Lionsgate's 50 Cent Action Channel to Launch Exclusively on Roku

FAST Channel curated by Curtis "50 Cent" Jackson will launch Tuesday, Dec. 10 on The Roku Channel

SAN JOSE, Calif. - Dec. 5, 2024 - Action aficionados and fans of Grammy Award-winning rapper, Emmy Award-winning actor, and entrepreneur Curtis "50 Cent" Jackson and his G-Unit Film & Television will soon get to enjoy a new FAST channel curated by the icon himself. Roku is partnering with Curtis "50 Cent" Jackson and Lionsgate to debut 50 Cent Action Channel, one of the first talent-branded FAST channels, next Tuesday, Dec. 10 on The Roku Channel.

50 Cent Action Channel will feature 50 Cent's favorite premium films and television series drawn from Lionsgate's library of more than 20,000-titles, including box office hits like "The Expendables," "The Hitman's Bodyguard," and "Rambo," as well as over a dozen films featuring 50 Cent. The channel will also include the hugely successful original television series "Power," which spawned the Power Universe, and behind-the-scenes footage with 50 Cent. Lionsgate also plans to air themed programming stunts around 50 Cent's multiple #1 albums that lend themselves perfectly to the action genre. Examples include a heist-themed stunt tied to his album Get Rich or Die Tryin', including films like "Empire State," "Reservoir Dogs" and "Man on a Ledge" as well as a female-led action stunt based on 50's album I Like The Way She Do It, including "Kill Bill: Volume 1" and "Kill Bill: Volume 2," "The Protégé" and "Haywire."

"We're excited to collaborate with our longstanding partner Lionsgate and Curtis "50 Cent" Jackson on this innovative channel. 50 is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space," said Jennifer Vaux, Vice President of Content Acquisition & Programming, Roku Media. "Viewers are going to love this fun, unique way to explore Lionsgate's awesome lineup of action programming, as well as behind the scenes content from 50 Cent."

"Roku's reach and success in the free TV space make them the perfect launch partner for 50 Cent Action. My channel created in partnership with Lionsgate will deliver exactly what my audience loves to watch all in one place. We'll be number one in no time," said Curtis "50 Cent" Jackson.

"Curtis "50 Cent" Jackson is an incredible talent, a prolific storyteller and a visionary entrepreneur with a passionate global fan base, and we're thrilled to expand our long and successful partnership with him," said Lionsgate President of Worldwide Television Distribution Jim Packer. "50 Cent Action is a perfect combination of 50's iconic brand and expert curation, Roku's trend-setting industry leadership and our library of top action films and series. These strengths position the channel to cut through the cluttered FAST market, create a home for repeat viewing and become a top destination for advertisers."

Jackson is repped by IAG, Attorney Steve Savva and AKR Public Relations.

About Lionsgate Studios

Lionsgate Studios (Nasdaq: LION) is one of the world's leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.

About Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) owns approximately 87% of the outstanding shares of Lionsgate Studios Corp. (Nasdaq: LION), one of the world's leading standalone, pure play, publicly-traded content companies, as well as the premium subscription platform STARZ.

About Curtis "50 Cent" Jackson

Curtis "50 Cent" Jackson has carved out a thriving television and film career as both a best in class producer and star. In 2005, he founded G-Unit Film & Television, Inc. which has produced a wide variety of content across numerous platforms and sold a myriad of shows to various networks. Among these is the critically-acclaimed #1 show on Starz, "Power," in which he not only co-starred in but also served as executive producer and director. He has successfully focused on expansion of the "Power" universe with spin-offs "Power Book II: Ghost,'' "Power Book III: Raising Kanan," and "Power Book IV: Force." G-Unit Film & Television also produced ABC's "For Life," just wrapped production on season four of the hit series "Black Mafia Family" for Starz, and is in production on season two of the "Black Mafia Family" docuseries. G-Unit Film & Television is also in development on the scripted series "Fightland" and "Queen Nzinga" for Starz as well as "Trill League" at BET+ and recently released "Tik Tok Star Murders" on Peacock to huge numbers. Additionally at Peacock, G-Unit Film & Television is in production on the definitive Gilgo Beach Killer docuseries. At Netflix, G-Unit Film & Television is in production on the highly publicized Sean Combs documentary. G-Unit Film & Television released "Hip Hop Homicides" on WeTV. Jackson is also expanding into the podcast space through his new G-Unit Audio banner with the return of "Surviving El Chapo: The Twins Who Brought Down a Drug Lord" in partnership with iHeart Media and Lionsgate Sound. G-Unit Film & Television is in development on a docuseries based on "The Twins" podcast at BET+. In 2024, Curtis "50 Cent" Jackson announced a partnership with Lionsgate to launch G-Unit Film & Television's first FAST channel, 50 CENT ACTION. The free ad-supported 50 Cent Action offering will feature premium content from the studio's library like the original "Power" series and popular movies like "The Expendables," "The Hitman's Bodyguard" and "Rambo."

About The Roku Channel

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 400 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals.

The Roku Channel is available to stream for free - no subscription or sign-up is required. Audiences can watch it on Roku devices or TVs, and it's also easily accessible online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs and other Android TV OS devices.