HBO Max Launches A KNIGHT OF THE SEVEN KINGDOMS Inspired "Squire For Hire" Social Series, Taskrabbit Partnership and Sweepstakes

Celebrity Knights Include "Game of Thrones" Franchise Superfans Noah Beck, Marshawn Lynch, And The Chainsmokers

Today, HBO Max announced the launch of "Squire For Hire," a talent led social content series inspired by the new HBO Original drama series A KNIGHT OF THE SEVEN KINGDOMS. The digital campaign brings the spirit of Westeros to life, along with a fan sweepstakes that offers a unique way for audiences to feel as if they're part of the story.

The "Squire For Hire" launch begins with a series of short form, character driven videos released across social channels. Each video pairs a celebrity with an actor portraying a comedic Westeros-inspired squire from the series as they arrive at their celebrity "Knight's" doorstep and attempt to assist them with simple tasks. However, the squires' medieval approach, true to the essence of the HBO Original series, transforms ordinary requests into comedic misadventures.

The first installment of the one day rollout across "Game of Thrones" global Instagram handles and celebrity personal accounts debuts with Noah Beck, whose video kicks off the campaign with irreverent comedy as his squire attempts to navigate household tasks. Additional creator collaborations debuting one hour apart later today, include video installments from Marshawn Lynch followed by The Chainsmokers.

Following the rollout of the social series, HBO Max has teamed up with home services platform Taskrabbit for a first of its kind partnership designed to bring fans directly into this experience. Playing off the idea that Taskers are like trusted squires, Taskrabbit will launch a dedicated campaign hub at SquireForHire.com, offering fans the chance to enter the official sweepstakes to win help from a squire of their own.*

One grand prize winner based in Los Angeles will receive a special in home visit from the same squire featured in the talent driven social series. To ensure tasks are completed to the modern-day standard, Taskrabbit will also provide the winner with a complimentary Tasker as part of the experience.

"Through standout celebrity collaborations and a first-of-its-kind Taskrabbit sweepstakes, 'Squire For Hire' invites fans to experience A Knight of the Seven Kingdoms in ways that reflect the series itself, unexpected, character-driven, and genuinely funny," said Mark Doumet, VP, HBO & Max Originals Marketing. "It's a playful reintroduction to Westeros that signals this new style of adaptation, one that embraces wit and heart alongside the epic."

The first two episodes of the HBO Original Series A KNIGHT OF THE SEVEN KINGDOMS are now streaming on HBO Max. New episodes debut Sundays.

ABOUT TASKRABBIT:

Taskrabbit is a global digital platform that connects people seeking help with household tasks - such as furniture assembly, TV mounting, moving, and home improvements - to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, the United Kingdom, and the United States. Taskrabbit is also available in 240+ IKEA stores worldwide.

To find out more, please visit www.taskrabbit.com or join the conversation with @Taskrabbit on Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, and YouTube.

* Grand Prize winner of a Squire must reside within the Greater Los Angeles, CA Area. NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC, 18 or older. Begins at 12:01AM PT on 1/29/26 and ends at 11:59PM PT on 2/12/26. See Official Rules for details.