Prime Video Orders Three New Animated Series from GenAI Creators' Fund, Backed by Amazon MGM Studios and AWS

New initiative is powered by Project Nara, an AI production platform that empowers human creativity

LOS ANGELES - May 27, 2026 (announced at AI on the Lot, Culver Studios)  - Amazon MGM Studios and Amazon Web Services (AWS) today announced the GenAI Creators' Fund and its first greenlit projects. A joint initiative that gives creators of all styles and backgrounds access to professional-grade AI tools and funding, the GenAI Creators' Fund brings together established filmmakers, digital creators, and technology startups to produce high-quality cinematic entertainment. Today, at AI on the Lot, Amazon MGM Studios revealed three greenlit animation projects originating from the fund: Cupcake & Friends from BuzzFeed Studios; Love, Diana Music Hunters from creator Albie Hecht, Chief Content Officer at pocket.watch; and Punky Duck from creator Jorge R. Gutierrez. All three series will premiere on Prime Video at a future date.

Powering all of this is Project Nara, Amazon MGM Studios' purpose-built AI production platform for cinematic storytelling, built on AWS. Project Nara is used exclusively by Amazon MGM Studios and by creators selected for the GenAI Creators' Fund. A collaborative production workspace where creative teams can generate video, make edits, provide feedback, and track progress in real time, Project Nara supports both animation and live-action production workflows. The technology reflects a core belief of Amazon MGM Studios: human creativity leads, and AI supports.

"Creative breakthroughs happen when visionary storytellers are given access to transformative tools," said Albert Cheng, Head of AI Studios, Amazon MGM Studios. "The GenAI Creators' Fund and Project Nara position human creativity at the center of our efforts to integrate generative AI into our production processes at Amazon MGM Studios. We're proud of the work that these filmmakers have accomplished and look forward to sharing these creators' visions with the world."

From Cloud to Screen

The fund is backed by Amazon MGM Studios and AWS to assist professional filmmakers in developing GenAI workflows. It provides grants for proof-of-concepts and shorts from creators who have built massive audiences on digital platforms but have not had access to professional production tools. Finally, it also gives startups that are building production solutions access to the expertise of Studios and AWS, who can validate the technology against real cinematic workflows.

Amazon MGM Studios announced today the first round of greenlit projects originating from the fund:

Cupcake & Friends - A relatable cupcake and her friends face the hilarious and thrilling challenges of a sleepover, with unexpected twists at every corner. Created by BuzzFeed Studios.

Love, Diana Music Hunters - Based on pocket.watch creator partner Diana, the most followed girl in the world on YouTube, this young band of K-pop space-traveling musicians races to Planet Goo, where they must perform a concert to restore the music and save the aliens. Created by Albie Hecht at pocket.watch, former President of Entertainment at Nickelodeon and developer of SpongeBob SquarePants.

Punky Duck - A lovable punk duck and his best friend, Smiley Cat, tear through a wildly exaggerated Los Angeles, hilariously stumbling into alien invasions, giant monsters, robot criminal conspiracies, telenovela-style family drama, and supernatural mayhem - all while trying (and usually failing) to do the right thing. Created by Emmy-winning Jorge R. Gutierrez, writer/director of the animated feature The Book of Life for 20th Century Studios and creator of El Tigre: The Adventures of Manny Rivera for Nickelodeon and Maya and the Three for Netflix.

Creating Project Nara

Enabling all of this is Project Nara, a solution for cinematic productions built by Amazon MGM Studios on AWS.

Project Nara is an end-to-end collaborative workspace that integrates AI production agents with the professional tools creators already use - Maya, Blender, Nuke, Unreal Engine, and Adobe Suite. It combines best-in-class third-party video models with a proprietary model portfolio trained on Amazon MGM Studios' existing IP, solving complex cinematic challenges like character consistency, smooth motion between shots, and cross-shot continuity that no single model can address alone. AWS's cloud infrastructure and AI capabilities enable storytelling at scale.

Key features of Project Nara include: a model-agnostic architecture that routes each task to the optimal AI model; compounding intelligence that makes every subsequent production faster and more efficient; production-aware AI agents that carry full creative context across titles; a camera-to-cloud data bridge preserving on-set data end-to-end; and complete provenance tracking for IP protection.

AWS provides Amazon MGM Studios with global cloud infrastructure and services that enable end-to-end AI content creation.

"Amazon has quietly and methodically assembled the only end-to-end AI content creation ecosystem in the industry, spanning from infrastructure to creative tools to distribution and funding of creative content," said Samira Bakhtiar, GM of Media & Entertainment, Games, and Sports, AWS. "Project Nara illustrates how AWS can help filmmakers of all kinds bring AI to the full creative pipeline, from concept to screen, using a wide range of familiar models and tools on a cloud trusted by the entertainment industry. With investments like the GenAI Creators' Fund, our collaboration with Innovative Dreams around hybrid filmmaking, and partnerships with leading generative AI providers like Luma and fal, AWS is building an ecosystem for human creativity powered by AI."

About Prime Video

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can customize their viewing experience and find their favorite movies, series, and live events - including Amazon MGM Studios-produced series and movies Fallout, Heads of State, Reacher, Red One, Road House, The Accountant 2, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty; licensed fan favorites; Prime member exclusive access to coverage of live sports including Thursday Night Football, NBA, WNBA, NASCAR, NWSL, and The Masters Tournament, and acclaimed sports documentaries including Bye Bye Barry, Kelce, and Earnhardt. Prime members in the U.S. can share many benefits, including Prime Video, with Amazon Family. Prime Video is one benefit among many that provides savings, convenience, and entertainment, as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not can access programming via Prime Video subscriptions such as MGM+, Apple TV+, HBO Max, Peacock, FOX One, and Crunchyroll, as well as more than 800 free ad-supported (FAST) Channels, rent or buy titles, and enjoy even more content for free with ads. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access, and watch and shop their favorite titles with the fan-fueled shopping experience Shop the Show in the U.S. For more info visit www.amazon.com/primevideo.

About Amazon Web Services (AWS)

Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom.