or


[09/15/04 - 12:00 AM]
Primetime Surge Results in USA Network's U.S. Open Ratings Rise

[via press release from USA]

PRIMETIME SURGE RESULTS IN USA NETWORK'S U.S. OPEN RATINGS RISE

Ratings up +15%, Viewership up 21% in Prime Time

NEW YORK -- September 15, 2004 -- A primetime ratings' surge helped propel USA Network to increased ratings during two weeks of the 2004 U.S. Open Tennis Championships.

Overall, primetime and daytime ratings and viewership growth resulted from USA's national primetime rating of 1.1 (975,000 HH, 1.3 million viewers, up +15% from last year's .96) and aided the Network's overall performance. Average viewership in prime time experienced a 21% spike with 1.3 million viewers in 2004 compared to 1.05 million viewers in 2003.

"Coming on the heels of the Olympics, the U.S. Open took some time to gather momentum this year," said USA Network Sr. VP and Executive Producer Gordon Beck. "We definitely benefited from the compelling quarterfinal match-ups and less rain this year."

Primetime coverage featuring the Serena Williams/Jennifer Capriati women's quarterfinal match (Sept. 7) garnered USA's top ratings' night with a 2.23 national rating with 1.93 million households and 2.6 million viewers tuning in to watch the controversial match won by Capriati. Overall, viewership in the Adult 18-34 demographic was up +25% during the tournament.

Daytime viewership also witnessed an upsurge with a 15% bounce as an average of 536,000 viewers tuned in during the day in 2004 compared to 466,000 in 2003. USA's national daytime ratings of .53 (475,000 HH, 536,000 viewers) was up +10% from last year's .48 average rating during the day.

Overall, during USA's two weeks of live coverage in its 21st consecutive year, the Network's national rating of .80 (715,000 HH, 884,000 viewers) was up +5% from the 2003 totals of .76 (656,000 HH, 802,000 viewers).

USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is available in 82% of all U.S. homes and is seen in over 88 million U.S. homes. The USA Network Web site is located at www.usanetwork.com .

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2004]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.