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[09/28/04 - 12:00 AM]
ABC Family Posts Double and Triple Digit Increases in Households, Total Viewers, Adults 18-34 and Adults 18-49 in Primetime and Total Day for 3q '04

[via press release from ABC Family]

ABC FAMILY POSTS DOUBLE AND TRIPLE DIGIT INCREASES IN HOUSEHOLDS, TOTAL VIEWERS, ADULTS 18-34 AND ADULTS 18-49 IN PRIMETIME AND TOTAL DAY FOR 3Q '04

Based on 000's, ABC Family Led All Cable Networks In Growth In Total Day Increasing 79% In Households and 89% In Total Viewers

Burbank, CA (September 28, 2004) � ABC Family delivered double and triple digit gains in all key demos for 3Q �04 vs. 3Q �03 in both primetime and total day:

Primetime (Mon-Sun, 8:00 � 11:00 PM)
� +29% in HH rating (0.9 vs. 0.7)
� +26% in (000's) with HH (762 vs. 605)
� +32% in Total Viewers (1082 vs. 818)
� +25% in rating with Adults 18-49 (0.5 vs. 0.4)

Total Day (Mon-Sun * 6AM-6AM, 2Q '04 doesn't include paid programming)
� +100% in HH rating (0.6 vs. 0.3)
� +79% in (000's) with HH (519 vs. 290)
� +89% in Total Viewers (685 vs. 363)
� +50% in rating with Adults 18-34 (0.3 vs. 0.2)
� +100% in rating with Adults 18-49 (0.2 vs. 0.1)

Additional ratings highlights include:

� The original movies CRIMES OF FASHION, POP ROCKS, "Harry Potter and the Sorcerer's Stone," and strong movie acquisitions all attributed to ABC Family's primetime growth.

� Based on 000's, ABC Family led all cable networks in growth in total day increasing 79% in households and 89% in total viewers.

� This was ABC Family's best third quarter ever in primetime with Adults 18-49 and ABC Family's best quarter ever with Adults 18-34.

� In total day ABC Family delivered its best quarter ever in the history of the channel with Adults 18-34, Adults 18-49, households and total viewers.

� ABC Family posted the fourth consecutive quarter of year-to-year growth with Adults 18-34 and Adults 18-49.





  [september 2004]  
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· CRIMES OF FASHION (ABC FAMILY)
· POP ROCKS (ABC FAMILY)











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