[01/11/05 - 12:00 AM]
VH1's Sunday Night 'Celebreality' Series Premieres Soar with Superstar Ratings

[via press release from VH1]

VH1'S Sunday Night 'Celebreality' Series Premieres Soar With Superstar Ratings

Season Premiere of 'The Surreal Life' Dreams Up VH1's Highest Rated Telecast in Four Years

'Strange Love' Scores as VH1's Highest Rated Series Premiere Ever

'Celebrity Fit Club' Admits 1.5 Million Viewers to Its Premiere

NEW YORK, Jan. 11 -- New year, new records at VH1 where this past Sunday night's launch of its three new "celebreality" series yielded the network its second most watched day in its history.

The season premiere of "The Surreal Life" scored a 1.6 in the 18-49 demo making it VH1's highest rated telecast in nearly five years and the highest rated episode of a VH1 original series ever.

The 9 p.m. premiere of the fourth season, which features Da Brat, Chyna Doll, Christopher Knight from "The Brady Bunch," Jane Wiedlin of The Go Gos, Vern Troyer, Marcus Schenkenberg and Adrianne Curry of the first "America's Next Top Model," attracted an average 2.25 million viewers P 2+.

VH1 viewers were also enchanted by the new series "Strange Love," starring Flavor Flav and Brigitte Nielsen. The series debuted at 10 p.m. as VH1's highest rated series premiere of all time, averaging a 1.3 rating in the 18-49 demo. An average of 1.8 million viewers P 2+ tuned into the first episode.

"Celebrity Fit Club," the third series premiere last night, continued VH1's hot pace for the night, averaging a 1.1 in the 18-49 demo. The series features Daniel Baldwin, Kim Coles, Joe Gannascoli ("The Sopranos"), Biz Markie, Ralphie May, Judge Mablean Ephriam ("Divorce Court"), Mia Tyler and Wendy the Snapple Lady all competing on teams to lose the most weight. An average 1.5 million viewers P 2+ watched the series premiere at 11 p.m.

Learn more about these and all other VH1 programs at http://www.vh1.com.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at http://www.VH1.com. 212-846-6752

Web Site: http://www.vh1.com

  [january 2005]  


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