or


[03/01/05 - 12:00 AM]
Cartoon Network Charts Best-Ever February Ratings, Delivery Performance in Both Prime Time and Kids' Total Day Target Demos

[via press release from Cartoon Network]

Cartoon Network Charts Best-Ever February Ratings, Delivery Performance in Both Prime Time and Kids� Total Day Target Demos

Season-to-Date Kids 6-11 Delivery, Ratings Also Jump by Strong Double Digits

ADULT SWIM Scores Best February Adults 18-34, 18-24 Total Day Performance in Network History

Soaring in its monthly ratings and delivery performance for a fifth month in a row, Cartoon Network set new February ratings and delivery records across its target kids demos, according to Nielsen Media Research. Credit for the network�s across-the-board double-digit growth can be attributed to the combined performances of its signature programming franchises: FRIDAYS (7 p.m.-12 a.m.), the live-hosted, evening-long line-up of all-original series; TOONAMI (Saturday, 7-11 p.m.), a weekend presentation of high action-adventure programming for tweens 9-14; and MIGUZI (Monday-Friday, 5-7 p.m.), the weekday afternoon block of action programming for boys and girls 6-11. February performance highlights vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8-11 p.m.)

- Cartoon Network ranked #1 in February delivery of kids 6-11 and kids 2-11 among all ad-supported cable networks.

- Kids 6-11 delivery (733,000) expanded by 27% and ratings (3.0) by 25% (best February ever).

- Kids 2-11 delivery (1,153,000) improved by 21% and ratings (2.9) by 21% (best February ever).

- Tweens 9-14 delivery (509,000) increased by 21% and ratings (2.1) by 24% (best February ever).

Kids� Total Day (Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)

- Kids 6-11 delivery (502,000) raced ahead by 27% and ratings (2.1) by 24% (best February ever).

- Kids 2-11 delivery (832,000) advanced by 21% and ratings (2.1) by 24% (best February ever).

- Tweens 9-14 delivery (333,000) surged by 24% and ratings (1.4) by 27% (best February ever).

FRIDAYS (Friday, 7 p.m.-12 a.m.)

- Kids 6-11 delivery (921,000) climbed ahead by 35% and ratings (3.8) by 31%.

- Kids 2-11 delivery (1,399,000) and ratings (3.5) both rose by 40%.

TOONAMI (Saturday, 7-11 p.m.)

- Tweens 9-14 delivery (604,000) catapulted by 50% and ratings (2.5) by 56%.

- Kids 6-11 delivery (635,000) jumped by 8% and ratings (2.6) by 4%.

MIGUZI (Monday-Friday, 5-7 p.m.�as of 1/24/05: Monday-Sunday, 5-7 p.m.)

- Kids 6-11 delivery (679,000) rose by 26% and ratings (2.8) by 22%.

- Kids 2-11 delivery (1,078,000) leaped by 27% and ratings (2.7) by 29%.

The outstanding monthly performance also capped overall 2004-05 season-to-date (Aug. 30, �04 to Feb. 27, �05) growth for the network�s primary kids 6-11 demo vs. last year. Kids total day delivery (477,000) grew by 25% and ratings (2.0) by 25%; prime time delivery (714,000) increased by 20% and ratings (2.9) by 16%.

Young adults 18-34 and 18-24 also set new February total day delivery and ratings records, thanks to the stellar performance of ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.). Highlights vs. the same time period last year include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)

- Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24.

- For the month, ADULT SWIM programs accounted for 11 of the top 50 ad-supported cable programs among adults 18-34.

- Adults 18-34 delivery (573,000) increased by 56% and ratings (0.9) by 50%.

- Adults 18-24 delivery (289,000) expanded by 55% and ratings (1.0) by 43%.

Cartoon Network, currently seen in 87.5 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/31/05-2/27/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.





  [march 2005]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/31/20 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Leads Night of Repeats
Second runs of "The Last Dance" and "The Rookie" put the Alphabet on top last night.

[05/30/20 - 08:33 AM]
Friday's Broadcast Ratings: ABC Tops Viewers; Shares Demo Crown with FOX
A repeat of "Shark Tank" sparks the Alphabet to victory in both categories.

[05/29/20 - 08:10 AM]
Thursday's Broadcast Ratings: ABC Stays on Top with "Who Wants to Be a Millionaire?"
The Alphabet once again wins the night in total viewers and adults 18-49.

[05/28/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Game On!" Opens on Top for CBS
The Eye's new summer entry leads the night in both total viewers and adults 18-49.

[05/27/20 - 08:30 AM]
HGTV's Smash Hit "Celebrity IOU" Is the Highest Rated First-Year Series in Network History Access Multiple Demos
HGTV further spins the numbers for the series to date.

[05/27/20 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The show's season opener easily wins the night in both total viewers and adults 18-49.

[05/26/20 - 12:40 PM]
History's "Grant" Debuts with 3.0 Million Total Viewers, The Network's Best Non-Fiction Miniseries Launch in Six Years and #2 Miniseries Launch of the Year in All of Cable
History spins the numbers for Monday, May 25.

[05/26/20 - 08:11 AM]
Monday's Broadcast Ratings: "The Titan Games" Returns on Top for NBC
The network takes home the adults 18-49 crown while ABC edges out the race among total viewers.

[05/25/20 - 11:08 AM]
Sunday's Broadcast Ratings: FOX Tops Competition with NASCAR
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[05/24/20 - 08:15 AM]
Saturday's Broadcast Ratings: NBC Tops Demos, CBS Leads Viewers
Said victories come on an all-repeat night for the broadcast networks.

[05/23/20 - 09:20 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Top Demos
The network leads the repeat heavy night among adults 18-49 while CBS is the most-watched broadcaster.

[05/22/20 - 12:18 PM]
37.6 Million Families Met "The Willoughbys" Over the Last 4 Weeks
Netflix releases another audience figure, this time for the animated film.

[05/22/20 - 08:13 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Holey Moley," "Who Wants to Be a Millionaire?"
The Alphabet holds off the competition in both total viewers and adults 18-49.

[05/21/20 - 01:34 PM]
ESPN Sees "The Last Dance" Audience Skyrocket with Time-Shifted/On-Demand Viewing; Now Averaging More than 12.8 Million Viewers per Episode, Up 128% from Premieres
ESPN further spins the numbers for the series to date.

[05/21/20 - 10:15 AM]
FOX to Mark First Full Season Victory in Eight Years
FOX further spins the numbers for the season to date.