Lifetime Original Movies Continue to Dominate Basic Cable as 'Odd Girl Out,' Starring Alexa Vega and Lisa Vidal, Becomes the Most-Watched Ad-Supported Cable Original Movie of the Year With More Than Five Million Viewers
- Movie Also Highest-Rated of 2005 Among W18-49 and W25-54 Ratings -
- Lifetime's Highest Rated Original Movie Premiere Since Homeless To Harvard
in April 2003 -
NEW YORK, April 5 -- Lifetime Original Movies continued their
domination of basic cable as "Odd Girl Out," starring Alexa Vega and Lisa
Vidal, pulled in 5.1 million viewers during its premiere Monday night (9PM
ET/PT), becoming the most-watched original movie of the year. "Odd Girl Out"
also ranked as the #1 ad-supported cable original movie of the year among W
18-49 (4.0) and W 25-54 (4.1) ratings. This was also Lifetime's most watched
original movie premiere since "Homeless to Harvard" (5.0 HH rating, 5.7
million viewers in April 2003) and the highest rated among W18-49 rating since
"Video Voyeur" (4.1 rating in January 2002).
Underscoring Lifetime's continuing strong appeal to younger women (year-
to-date the network is up 13% in Primetime among W18-34), "Odd Girl Out" has
become 2005's second highest-rated rated original movie among W18-34 (3.7),
just behind "Mom at Sixteen," (3.8) which debuted on Lifetime March 21.
"Odd Girl Out" ranked #1 in its time period versus all ad-supported cable
networks among Household rating (4.4). It also dominated the time period
among W18-34 (3.7), W18-49 (4.0) and W25-54 (4.1) and crushed the competition
among the younger W18-24 (3.4) and Female Teens (5.2), where the Lifetime
movie more than doubled the ratings of the nearest competitor (Nick at Nite).
Even more impressive, "Odd Girl Out" nearly doubled MTV's time period ratings
among their target W12-34 (4.1 vs. 2.1).
Lifetime Original Movies, which rate first among all basic cable nets
averaging 4.1 million viewers, boasts the five highest rated movies among
Households: "Odd Girl Out," (4.4) "Dawn Anna," (3.9) "Widow on the Hill,"
(3.9) "Mom at Sixteen," (3.6) and "Lies My Mother Told Me." (3.3). So far
this year, Lifetime's six original movie premieres are averaging 46% more
total viewers than the first six movies of 2004.
Showcasing Alexa Vega ("Spy Kids," "Sleepover") and Lisa Vidal ("The
Division," "Chasing Papi"), "Odd Girl Out" was a compelling drama that
illuminated the all-too-common problem of cliques, competition and bullying
among teenage girls. Based on the book Odd Girl Out: The Hidden Culture of
Aggression in Girls by Rachel Simmons, the fictional story centered on a once-
popular girl who becomes the target of vicious taunting and ugly rumors at the
hands of her former friends.
"Odd Girl Out" was produced by Jaffe/Braunstein Films in association with
Orly Adelson Productions for LIFETIME Television. Howard Braunstein, Michael
Jaffe ("She's Too Young," "Ice Bound") and Orly Adelson ("3," "Tilt") were the
executive producers. Teleplay was by Richard Kletter ("She's Too Young," "No
Ordinary Baby"), and story was by Kletter and Matthew McDuffie ("A Cool Dry
Place," "The Stranger Beside Me"). Tom McLoughlin ("She's Too Young," "Murder
in Greenwich") directed this telefilm.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. Launched in 1984, LIFETIME serves 88 million households nationwide.
In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million
homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie
Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home
Entertainment and Lifetime Online are part of LIFETIME Entertainment Services,
a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
SOURCE LIFETIME Television
Web Site: http://www.lifetimetv.com