or


[04/05/05 - 12:00 AM]
Lifetime Original Movies Continue to Dominate Basic Cable as 'Odd Girl Out,' Starring Alexa Vega and Lisa Vidal, Becomes the Most-Watched Ad-Supported Cable Original Movie of the Year with More Than Five Million Viewers

[via press release from Lifetime]

Lifetime Original Movies Continue to Dominate Basic Cable as 'Odd Girl Out,' Starring Alexa Vega and Lisa Vidal, Becomes the Most-Watched Ad-Supported Cable Original Movie of the Year With More Than Five Million Viewers

- Movie Also Highest-Rated of 2005 Among W18-49 and W25-54 Ratings -

- Lifetime's Highest Rated Original Movie Premiere Since Homeless To Harvard in April 2003 -

NEW YORK, April 5 -- Lifetime Original Movies continued their domination of basic cable as "Odd Girl Out," starring Alexa Vega and Lisa Vidal, pulled in 5.1 million viewers during its premiere Monday night (9PM ET/PT), becoming the most-watched original movie of the year. "Odd Girl Out" also ranked as the #1 ad-supported cable original movie of the year among W 18-49 (4.0) and W 25-54 (4.1) ratings. This was also Lifetime's most watched original movie premiere since "Homeless to Harvard" (5.0 HH rating, 5.7 million viewers in April 2003) and the highest rated among W18-49 rating since "Video Voyeur" (4.1 rating in January 2002).

Underscoring Lifetime's continuing strong appeal to younger women (year- to-date the network is up 13% in Primetime among W18-34), "Odd Girl Out" has become 2005's second highest-rated rated original movie among W18-34 (3.7), just behind "Mom at Sixteen," (3.8) which debuted on Lifetime March 21.

"Odd Girl Out" ranked #1 in its time period versus all ad-supported cable networks among Household rating (4.4). It also dominated the time period among W18-34 (3.7), W18-49 (4.0) and W25-54 (4.1) and crushed the competition among the younger W18-24 (3.4) and Female Teens (5.2), where the Lifetime movie more than doubled the ratings of the nearest competitor (Nick at Nite). Even more impressive, "Odd Girl Out" nearly doubled MTV's time period ratings among their target W12-34 (4.1 vs. 2.1).

Lifetime Original Movies, which rate first among all basic cable nets averaging 4.1 million viewers, boasts the five highest rated movies among Households: "Odd Girl Out," (4.4) "Dawn Anna," (3.9) "Widow on the Hill," (3.9) "Mom at Sixteen," (3.6) and "Lies My Mother Told Me." (3.3). So far this year, Lifetime's six original movie premieres are averaging 46% more total viewers than the first six movies of 2004.

Showcasing Alexa Vega ("Spy Kids," "Sleepover") and Lisa Vidal ("The Division," "Chasing Papi"), "Odd Girl Out" was a compelling drama that illuminated the all-too-common problem of cliques, competition and bullying among teenage girls. Based on the book Odd Girl Out: The Hidden Culture of Aggression in Girls by Rachel Simmons, the fictional story centered on a once- popular girl who becomes the target of vicious taunting and ugly rumors at the hands of her former friends.

"Odd Girl Out" was produced by Jaffe/Braunstein Films in association with Orly Adelson Productions for LIFETIME Television. Howard Braunstein, Michael Jaffe ("She's Too Young," "Ice Bound") and Orly Adelson ("3," "Tilt") were the executive producers. Teleplay was by Richard Kletter ("She's Too Young," "No Ordinary Baby"), and story was by Kletter and Matthew McDuffie ("A Cool Dry Place," "The Stranger Beside Me"). Tom McLoughlin ("She's Too Young," "Murder in Greenwich") directed this telefilm.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE LIFETIME Television
Web Site: http://www.lifetimetv.com





  [april 2005]  
S
M
T
W
T
F
S
     


· ANN RULE PRESENTS: THE STRANGER BESIDE ME (USA)
· DAWN ANNA (LIFETIME)
· DIVISION, THE (LIFETIME)
· DOMINICK DUNNE PRESENTS: MURDER IN GREENWICH (USA)
· HOMELESS TO HARVARD: THE LIZ MURRAY STORY (LIFETIME)
· ICE BOUND: A WOMAN'S SURVIVAL AT THE SOUTH POLE (CBS)
· LIES MY MOTHER TOLD ME (LIFETIME)
· MOM AT SIXTEEN (LIFETIME)
· ODD GIRL OUT (LIFETIME)
· SHE'S TOO YOUNG (LIFETIME)
· THREE: THE DALE EARNHARDT STORY (ESPN)
· TILT (ESPN)
· VIDEO VOYEUR: THE SUSAN WILSON STORY (LIFETIME)
· WIDOW ON THE HILL, THE (LIFETIME)





most recent ratings | view all posts
[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.