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HALLMARK CHANNEL�S ORIGINAL MOVIE, �OUT OF THE WOODS,� NABS A FOREST-FULL OF VIEWERS, WITH A 2.6 HH RATING!
Original Movie is Highest Rated Cable Movie of the Day
Number One, W25-54; Number Two, A25-54
The premiere of �Out of the Woods,� a Hallmark Channel Original movie, came out with
a growl, leaving its competition in hibernation as it delivered a 2.6 HH coverage area rating with
1,785,000 homes becoming the highest rated ad-supported cable movie of the day, and the
second highest ad-supported movie of the week (Nielsen Media Research, 3/28-4/3/05).
The Original movie, which aired Saturday, April 2, 8-10 p.m., attracted nearly 3.4 million
unduplicated viewers Persons 2+ and was part of Hallmark Channel's third highest day ever and
highest week ever.
Competitively, "Out of the Woods" ranked #2 in HH Rating in the time period, and for
key demographics ranked #1 in W25-54 (1.6 rating) and #2 in A25-54 (1.2 rating) among all
59 ad-supported cable networks. In addition, �Out of the Woods� was the second highest
Hallmark Channel telecast in network history among HH delivery. It ranked among the top 5
all-time Hallmark Channel telecasts for each key demographic, notably #3 among A25-54
(955,000 viewers) and #4 among W25-54 (650,000 viewers).
"Out of the Woods" also showed impressive growth over its "Straight From the Heart"
lead-in (which averaged a solid 1.6 HH rating). It also tripled its 8-10p time period average in
W25-54 (+204%).
In �Out of the Woods,� seven-time Emmy� Award-winner Edward Asner (�Lou Grant�)
stars as Jack Green, a sophisticated, spiritually-oriented global traveler with an ill-disguised
disdain for his small-minded, self-centered family. Persuaded by his mother (Mel Harris,
�thirtysomething�) to deliver legal papers to the distant patriarch, Jack�s grandson Matt (Jason
London, �Jason and the Argonauts�) finds himself completely out of his comfort zone.
Marooned in the woods with the enigmatic old man, the by-the-numbers attorney is surprised
to discover that his seemingly �perfect� life might not be the one he actually wants to lead.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of 68 million subscribers.
The program service is distributed through 4,800 cable systems and communities as well as
direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ:
CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour
linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC,
Crown also distributes titles from its award-winning collection of movies, miniseries and films for
exhibition in a variety of television media including broadcast, cable, Video-on-Demand and
High Definition Television.
-HALLMARK CHANNEL
For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.
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