[04/26/05 - 12:00 AM]
Lifetime Television Surges to Sixth Consecutive Month of Primetime Ratings Growth in April

[via press release from Lifetime]

Lifetime Television Surges to Sixth Consecutive Month of Primetime Ratings Growth in April

- Up 14% in Household Ratings, 13% Among W18-34 -

NEW YORK, April 26 -- Propelled by its growth among younger viewers (+13% increase among W18-34, the second consecutive month of growth in this demo), Lifetime Television achieved its sixth straight month of primetime household ratings growth this month, averaging a 1.6, up 14% compared to April 2004 (1.4).

Lifetime Original Movies played a significant role in the network's ratings charge, averaging #1 so far in 2005 among all ad-supported cable networks in Household, W18-34, W18-49 and W25-54 ratings. Keying this month's surge was the April 4 premiere of "Odd Girl Out," the most-watched original movie on basic cable this year among total viewers (5.1 million) as well as W18-49, and the second highest among W18-34 behind the network's "Mom at Sixteen."

Lifetime now boasts the top five (based on HH rating) original movies of 2005: "Odd Girl Out," "Dawn Anna," "Widow on the Hill, "Lies My Mother Told Me," and "Mom at Sixteen." Lifetime's Original Movies are up 42% in HH rating versus last year, +100% among W 18-34 rating and +71% among W 18-49.

The network's Monday movie showcase "New Movie Mondays" continued its impressive growth, up 32% in HH ratings, +67% among W18-34 and +46% among W18- 49 versus last year's Monday Prime Movie.

Lifetime's documentary on the epidemic of domestic violence, "Terror at Home: Domestic Violence in America," became the network's second most-watched documentary ever during its premiere on April 10, averaging 1.4 million P2+. The documentary also sparked an enormous response from viewers who contacted the network's anti-violence non-profit partners in record numbers for more information and support.

Lifetime Movie Network also demonstrated primetime strength in April, gaining 14% in household rating (0.8 vs. 0.7) while rising 100% among W18-34 rating, +50% W 18-49 rating and +20% W 25-54 rating. In Total Day, LMN increased 20% in HH rating, +50% W 18-34 and +33% W 18-49.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com

  [april 2005]  


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