Lifetime Television Surges to Sixth Consecutive Month of Primetime Ratings Growth in April
- Up 14% in Household Ratings, 13% Among W18-34 -
NEW YORK, April 26 -- Propelled by its growth among younger
viewers (+13% increase among W18-34, the second consecutive month of growth in
this demo), Lifetime Television achieved its sixth straight month of primetime
household ratings growth this month, averaging a 1.6, up 14% compared to April
Lifetime Original Movies played a significant role in the network's
ratings charge, averaging #1 so far in 2005 among all ad-supported cable
networks in Household, W18-34, W18-49 and W25-54 ratings. Keying this month's
surge was the April 4 premiere of "Odd Girl Out," the most-watched original
movie on basic cable this year among total viewers (5.1 million) as well as
W18-49, and the second highest among W18-34 behind the network's "Mom at
Lifetime now boasts the top five (based on HH rating) original movies of
2005: "Odd Girl Out," "Dawn Anna," "Widow on the Hill, "Lies My Mother Told
Me," and "Mom at Sixteen." Lifetime's Original Movies are up 42% in HH rating
versus last year, +100% among W 18-34 rating and +71% among W 18-49.
The network's Monday movie showcase "New Movie Mondays" continued its
impressive growth, up 32% in HH ratings, +67% among W18-34 and +46% among W18-
49 versus last year's Monday Prime Movie.
Lifetime's documentary on the epidemic of domestic violence, "Terror at
Home: Domestic Violence in America," became the network's second most-watched
documentary ever during its premiere on April 10, averaging 1.4 million P2+.
The documentary also sparked an enormous response from viewers who contacted
the network's anti-violence non-profit partners in record numbers for more
information and support.
Lifetime Movie Network also demonstrated primetime strength in April,
gaining 14% in household rating (0.8 vs. 0.7) while rising 100% among W18-34
rating, +50% W 18-49 rating and +20% W 25-54 rating. In Total Day, LMN
increased 20% in HH rating, +50% W 18-34 and +33% W 18-49.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. Launched in 1984, LIFETIME serves 88 million households nationwide.
In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million
homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie
Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home
Entertainment and Lifetime Online are part of LIFETIME Entertainment Services,
a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com