or


[06/08/05 - 12:00 AM]
Starz Entertainment Group Announces Ratings Climbed 18% in April Versus Year Ago

[via press release from Starz]

Starz Entertainment Group Announces Ratings Climbed 18% in April Versus Year Ago

Boost Follows Re-branding of all 13 channels, Launch of Three New Networks

ENGLEWOOD, Colo., June 8 -- Starz Entertainment Group (SEG) announced today that the overall ratings for its 13 channels of premium television increased 18 percent in April versus the same month a year ago. The ratings improvement followed the March 28 launch of the largest re- branding effort in television history, encompassing new names and logos for all 13 channels and the launch of three new networks.

Ratings for the 13 channels in the Starz and Encore packages improved from a 2.2 in April of 2004 to 2.6 in April of this year, an increase of 18 percent, based on numbers from Nielsen Media Research.* Contributing to the gains were particularly strong performances by Starz Comedy, Starz InBlack, Encore Westerns and Encore Wam. The three new channels -- Starz Comedy, Starz Kids & Family and Starz Edge -- all performed as well as or better than the three channels they replaced (Starz Theater, Starz Kids and Starz Family).

"The aim of the re-branding and the new channel launches was to provide a better showcase for the broad array of movies that we bring to our viewers every day," said Jerry Maglio, executive vice president of marketing for SEG. "The April ratings are a good sign that this effort is producing results."

Maglio added that the on air graphics introduced with the re-branding are still being refined and improved and new interstitial and short form programming is being added to the linear channels as well as the on demand version of Starz. "As we continue to expand and refine our offerings, we believe that there will be even more room to improve the viewer experience," Maglio said.

* Source: NMR NHI HH total day coverage ratings April 2004 and April 2005. Subject to qualifications available on request.

SOURCE Starz Entertainment Group, LLC





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.

[09/15/17 - 11:01 AM]
Starz Original Drama Series "Outlander" Returned to Starz on Sunday Night to Record Viewership
Starz spins the numbers for Sunday, September 10.

[09/15/17 - 08:34 AM]
Thursday's Broadcast Ratings: CBS Edges ABC for Demo Crown
The Alphabet gets a boost from its latest "Truth and Lies" special.

[09/14/17 - 02:05 PM]
"Broad City's" 4th Season Premiere Scores Highest Ratings Since Its Series Premiere
Comedy Central spins the numbers for Wednesday, September 13.

[09/14/17 - 08:51 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with FOX
"America's Got Talent" once again leads the night in both categories.

[09/13/17 - 08:27 AM]
Tuesday's Broadcast Ratings: No Stopping NBC, "America's Got Talent"
Plus: "Hand in Hand: A Benefit for Hurricane Relief" reaches 15.7 million viewers across ABC, CBS, FOX and NBC.