TNT Original INTO THE WEST Delivers More Than 21 Million Viewers, Ranks as Most Watched Program on Television for the Week
TNT Beats UPN and The WB, Tops Ad-Supported Cable for the Week Among Persons 2+, Households and Targeted Adult Demos
The first installment of TNT�s original six-week television event INTO THE WEST, from DreamWorks Television and executive producer Steven Spielberg, drew more than 21 million viewers over its multi-play weekend, making it television�s most watched program for the week, according to data from Nielsen Media Research. TNT�s enormous success with INTO THE WEST helped drive the network to a solid win for the week over broadcasters UPN and The WB, as well as over all ad-supported cable networks, among persons 2+, households and targeted adult demos.
�With more than 21 million viewers watching TNT�s INTO THE WEST over the weekend, our multi-play strategy is proving once again to be an enormous success,� said Steve Koonin, executive vice president and chief operating officer for TNT and sister network TBS. �Viewers looking for the very best in dramatic television from the very best talent in the industry are finding what they�re looking for on TNT.�
Ratings highlights for TNT�s INTO THE WEST:
- TNT�s original production INTO THE WEST kicked off this past weekend with six opportunities to watch. Combined, those telecasts made INTO THE WEST television�s most watched program for the week among persons 2+ (21,353,000), households (15,376,000), adults 18-49 (7,772,000) and adults 25-54 (9,825,000).
- The six-telecast gross also places INTO THE WEST ahead of all programs on NBC, UPN and The WB among persons 2+ and households for the 52-week 2004-05 season to date.
- During broadcast prime for Friday, June 10, when the first installment of INTO THE WEST premiered, TNT outperformed ABC, CBS, FOX, UPN and The WB among persons 2+, households and adults 25-54.
- The Friday premiere telecast outdelivered such recent summer broadcast premieres as ABC�s The Scholar, NBC�s Psychic Detectives, FOX�s The Inside, UPN�s Britney & Kevin: Chaotic and The WB�s Beauty & the Geek among persons 2+.
Weekly Ratings highlights for TNT:
- Within the broadcast prime daypart, TNT beat UPN and The WB for the week among adults 18-49, adults 25-54, persons 2+ and households.
- Overall in prime, TNT ranked as ad-supported cable�s #1 network for the ninth consecutive week among adults 18-49 (1,644,000), adults 25-54 (1,830,000), persons 2+ (3,751,000) and households (2,770,000).
- In total day, TNT ranked as ad-supported cable�s #1 network for the 12th consecutive week among adults 18-49 (714,000) and adults 25-54 (787,000).
- TNT�s Monday, June 6, Game 7 of the Eastern Conference Finals between the Miami Heat and the Detroit Pistons ranked as ad-supported cable�s #1 program for the week adults 18-34 (2,741,000), adults 18-49 (5,094,000), adults 25-54 (4,848,000), persons 2+ (9,149,000) and households (6,750,000), setting a record among households as the #1 NBA Playoff game in cable history.
For the 2004-05 52-week season, the combined seven broadcast networks� household share of 44.8 is down 3 percent vs. the 2003-04 season. Ad-supported cable posted a 52.0 household share, up 4 percent vs. last season.
Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and limited series, including Into the West, an epic six-week television event from DreamWorks Television and master storyteller and executive producer Steven Spielberg; original recurring series, including the detective drama The Closer, starring Kyra Sedgwick, and the crime thriller Wanted, with Gary Cole; powerful one-hour dramas, such as Law & Order, Without a Trace, ER, NYPD Blue, Charmed, Judging Amy and Angel, with Alias joining the line-up in September; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.
Weekly Ratings Period: 6/6/05-6/12/05
52-Week Season-To-Date: 9/20/04-6/12/05
Source: Turner Research from Nielsen Media Research data. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 109,600,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)