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[07/12/05 - 12:00 AM]
Camp Lazlo Premiere Blisters Triple-Digit Ratings, Delivery Gains Among Kids 6-11

[via press release from Cartoon Network]

Camp Lazlo Premiere Blisters Triple-Digit Ratings, Delivery Gains Among Kids 6-11

Second Camp Lazlo Episode Earns Even Stronger Kids 2-11 Ratings, Delivery Increases

More than 5 Million Different People 2+ Tune in to One of Four Friday-Night Camp Lazlo Telecasts

Last Friday�s eagerly anticipated premiere of Cartoon Network�s newest original series, Camp Lazlo (8 p.m.), sparked the usually strong kids 6-11 and kids 2-11 ratings and delivery figures with powerful triple- and double-digit gains across the board, according to Nielsen Media Research. The 24th original half-hour prime time series from Cartoon Network also presented a second episode at 8:30 p.m. that further increased delivery of kids 2-11. All told, more than 5 million (5,076,000) different people 2+ tuned in Friday night to watch one of four Camp Lazlo telecasts (encores at 10:30 and 11 p.m.), each play earning triple and double-digit increases with target kid demos.

Highlights of Camp Lazlo�s performance as well as the resulting gains for the FRIDAYS franchise vs. the same time periods last year include the following:

Camp Lazlo (Original Series Premiere, Friday, 8 p.m.)

- Including an 11:25 a.m. �sneak peek� on Friday, a total of 6,585,000 different persons 2+ watched one of five Camp Lazlo airings.

- Ranked #3 in kids 6-11 delivery and rating among all Cartoon Network Original Series premieres.

- Ranked #1 in its time period on all television among boys 6-11 and boys 2-11.

- Kids 6-11 delivery (995,000) grew by 136% and ratings (4.1) by 128%.

- Kids 2-11 delivery (1,372,000) improved by 83% and ratings (3.5) by 84%

Camp Lazlo (Second Episode, Friday, 8:30 p.m.)

- Ranked #1 in its time period on all television among boys 6-11 and boys 2-11.

- Kids 6-11 delivery (974,000) surged by 137% and ratings (4.0) by 135%.

- Kids 2-11 delivery (1,391,000) advanced by 90% and ratings (3.5) by 84%.

FRIDAYS (Friday, 7 p.m. � 12 a.m.)

- Kids 6-11 delivery (890,000) and ratings (3.7) both increased by 48%.

- Kids 2-11 delivery (1,289,000) jumped by 48% and ratings (3.3) by 50%.

Cartoon Network (CartoonNetwork.com), currently seen in 88.3 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 7/4/05-7/10/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.





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