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'Beach Girls' Is Highest-Rated Drama Premiere In Lifetime Television History With 3.6 Million Viewers During July 31 Debut
Lifetime Television Posts Nine Consecutive Months Of Primetime Ratings
Increases With 6% Gain In July
NEW YORK, Aug. 2 -- Powered by the July 31 premiere of the
summer drama series "Beach Girls" (3.6 million P2+ / 3.2 HH rating) -- the
most watched series premiere in the network's history -- and the success of
Lifetime Original Movies such as "Murder in the Hamptons" (4.8 million P2+ /
4.4 HH rating) and "The Dive From Clausen's Pier" (4.2 million P2+ / 3.8 HH
rating), Lifetime Television scored its ninth consecutive month of primetime
ratings increases in July with a 6% gain in households (1.7 vs. 1.6 in July
2004).
The first two episodes of "Beach Girls" (8-10PM, ET/PT), which stars Rob
Lowe, Julia Ormond and Cloris Leachman in a six-hour series chronicling the
intertwining lives and loves of summer visitors and residents of the coastal
town of Hubbard's Point, averaged 3.6 million viewers, surpassing "MISSING"
(3.3 million viewers for its series debut on 8/2/03) as the most watched
original drama premiere in the network's history.
"Beach Girls" was also the highest rated program of the day on ad-
supported cable (based on HH). And, the series won its 8-10PM time period
versus all ad-supported cable networks among all Key Female demos, including
Female Teens (12-17).
For the month, Lifetime also reported 12% gains among P2+ (1.9 million vs.
1.7 million), 13% among W18-34, 10% among W18-49 and 8% among W 25-54.
In July, Lifetime's movie showcase, "New Movie Monday," was up 71% in
household rating, +36% W18-34 and +50% among W18-49.
"Beach Girls" is produced by Robert Greenwald Productions in association
with Fox Television Studios for LIFETIME Television. Robert Greenwald and Alys
Shanti (LIFETIME Television's "Plain Truth," "The Book of Ruth") are the
executive producers. Edithe Swensen (LIFETIME Television's "Student
Seduction" and "Too Young to be a Dad") wrote the teleplay for episode 1;
Swensen and Elle Triedman ("Providence," "Cupid") wrote the teleplay for
episode 2; Triedman wrote the teleplays for episodes 3 and 4, and Eric Tuchman
(LIFETIME Television's "Defending Our Kids: The Julie Posey Story," "Three
Days") wrote the teleplays for episodes 5 and 6. Paul Shapiro (LIFETIME
Television's "Plain Truth," "Las Vegas") directed episodes 1 and 2; Sandy
Smolan ("The O.C.," "One Tree Hill") directed episodes 3 and 5, and Jeff
Woolnough ("Battlestar Galactica," "Navy NCIS: Naval Criminal Investigative
Service") directed episodes 4 and 6.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. Launched in 1984, LIFETIME serves over 89 million households
nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more
than 45 million homes, and in 2001, Lifetime Real Women. LIFETIME Television,
Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women,
Lifetime Home Entertainment and Lifetime Online are part of LIFETIME
Entertainment Services, a 50/50 joint venture of The Hearst Corporation and
The Walt Disney Company.
SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com
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