or


[09/20/05 - 12:00 AM]
Supernatural Improves in Its Second Week

[via press release from The WB]

�SUPERNATURAL� IMPROVES IN ITS SECOND WEEK

Burbank, CA September 20, 2005

�SUPERNATURAL� BUILDS ON ITS AUDIENCE WEEK-TO-WEEK AMONG WOMEN 12-34 AND MAINTAINS 96% OF ITS DEBUT AUDIENCE IN PERSONS 12-34

NEW DRAMA SCORES +61% WEEK TO WEEK GAINS AMONG TRENDSETTING FEMALE TEENS OVER ITS DEBUT

�SUPERNATURAL� ACHIEVES YEAR-TO-YEAR TIME PERIOD GROWTH OVER HIT SERIES �ONE TREE HILL� IN TOTAL VIEWERS (5 MILLION) AND ADULTS 18-49

�GILMORE GIRLS� WINS ITS TIME PERIOD IN WOMEN 12-34 AND RANKS #2 IN ADULTS 18-34, PERSONS 12-34 AND WOMEN 18-34

The WB's SUPERNATURAL, from Warner Bros, Television showed week-to-week gains in some key demos and impressive overall retention off of its highly promoted launch one week ago. Among women 12-34, the spooky drama improved week to week (2.9 vs. 2.8) and among the trend-setting female teen demo, SUPERNATURAL achieved a 3.7/13, which was a 61% improvement over its debut performance. Historically, female teens are the first audience to discover a new hit series on The WB, so the network is very encouraged by the big week-to-week gains due to strong word of mouth.

SUPERNATURAL, which attracted 5 million viewers, retained a healthy 88% of its premiere's total audience. SUPERNATURAL maintained 96% of its debut audience in persons 12-34 (2.4/7), 90% of its women 18-34 audience (2.7/7) and 93% of its women 18-49 viewers (2.7/6), while improving 30% in total teens.

SUPERNATURAL also held onto almost 90% of its GILMORE GIRLS lead-in among persons 12-34 (86%), adults 18-49 (88%), teens (90%) and total viewers (87%).

SUPERNATURAL improved its time period¿s rating over the parallel week last season when it was occupied by hit series �One Tree Hill.&rddquo; SUPERNATURAL scored growth over �One Tree Hill� in adults 18-49 (2.2/5), +90% in men 18-34 (1.9/6), +70% in men 18-49 (1.7/4), +64% in men 12-34 and in total viewers (5 million).

GILMORE GIRLS, also from Warner Bros. Television, was #1, winning its time period among women 12-34 (4.2/13) and was #2 in adults 18-34 (2.8/9), persons 12-34 (2.8/9) and women 18-34 (4.0/12). GILMORE GIRLS held onto 90% of its opening week audience in adults 18-34 (2.8/9), persons 12-34 (2.8/9), 89% of its 18-49 viewers (2.5/7) and 93% of its total viewers (5.8 million).





  [september 2005]  
S
M
T
W
T
F
S
    


· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SUPERNATURAL (CW)









most recent ratings | view all posts
[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.