or


[09/20/05 - 12:00 AM]
Supernatural Improves in Its Second Week

[via press release from The WB]

�SUPERNATURAL� IMPROVES IN ITS SECOND WEEK

Burbank, CA September 20, 2005

�SUPERNATURAL� BUILDS ON ITS AUDIENCE WEEK-TO-WEEK AMONG WOMEN 12-34 AND MAINTAINS 96% OF ITS DEBUT AUDIENCE IN PERSONS 12-34

NEW DRAMA SCORES +61% WEEK TO WEEK GAINS AMONG TRENDSETTING FEMALE TEENS OVER ITS DEBUT

�SUPERNATURAL� ACHIEVES YEAR-TO-YEAR TIME PERIOD GROWTH OVER HIT SERIES �ONE TREE HILL� IN TOTAL VIEWERS (5 MILLION) AND ADULTS 18-49

�GILMORE GIRLS� WINS ITS TIME PERIOD IN WOMEN 12-34 AND RANKS #2 IN ADULTS 18-34, PERSONS 12-34 AND WOMEN 18-34

The WB's SUPERNATURAL, from Warner Bros, Television showed week-to-week gains in some key demos and impressive overall retention off of its highly promoted launch one week ago. Among women 12-34, the spooky drama improved week to week (2.9 vs. 2.8) and among the trend-setting female teen demo, SUPERNATURAL achieved a 3.7/13, which was a 61% improvement over its debut performance. Historically, female teens are the first audience to discover a new hit series on The WB, so the network is very encouraged by the big week-to-week gains due to strong word of mouth.

SUPERNATURAL, which attracted 5 million viewers, retained a healthy 88% of its premiere's total audience. SUPERNATURAL maintained 96% of its debut audience in persons 12-34 (2.4/7), 90% of its women 18-34 audience (2.7/7) and 93% of its women 18-49 viewers (2.7/6), while improving 30% in total teens.

SUPERNATURAL also held onto almost 90% of its GILMORE GIRLS lead-in among persons 12-34 (86%), adults 18-49 (88%), teens (90%) and total viewers (87%).

SUPERNATURAL improved its time period¿s rating over the parallel week last season when it was occupied by hit series �One Tree Hill.&rddquo; SUPERNATURAL scored growth over �One Tree Hill� in adults 18-49 (2.2/5), +90% in men 18-34 (1.9/6), +70% in men 18-49 (1.7/4), +64% in men 12-34 and in total viewers (5 million).

GILMORE GIRLS, also from Warner Bros. Television, was #1, winning its time period among women 12-34 (4.2/13) and was #2 in adults 18-34 (2.8/9), persons 12-34 (2.8/9) and women 18-34 (4.0/12). GILMORE GIRLS held onto 90% of its opening week audience in adults 18-34 (2.8/9), persons 12-34 (2.8/9), 89% of its 18-49 viewers (2.5/7) and 93% of its total viewers (5.8 million).





  [september 2005]  
S
M
T
W
T
F
S
    


· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SUPERNATURAL (CW)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.