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[09/20/05 - 12:00 AM]
UPN Tops WB in Adults and Women on Monday Premiere Night

[via press release from UPN]

UPN TOPS WB IN ADULTS AND WOMEN ON MONDAY PREMIERE NIGHT

"Girlfirends" and "Half & Half" Combine to Beat WB's "Just Legal" Premiere in Viewers and Every Key Demo

UPN Delivers its Best Monday Night Performance in Nearly 2 Years With Viewers, Adults 18-49 and Women 18-49

UPN Comedies Post Double-Digit Growth From Last Year's Premieres

� UPN BEAT THE WB ON PREMIERE NIGHT IN ADULTS 18-34 (1.9/5 V. 1.6/4), WOMEN 18-34 (2.7/7 V. 2.4/6), ADULTS 18-49 (1.7/4 V. 1.5/4) AND WOMEN 18-49 (2.4/6).

� THE "GIRLFRIENDS" AND "HALF & HALF" PREMIERES TOPPED WB'S "JUST LEGAL" PREMIERE IN VIEWERS (4.0MIL V. 3.5MIL) AND ALL KEY DEMOS, INCLUDING ADULTS 18-34 (2.0/5 V. 1.0/3), WOMEN 18-34 (3.1/8 V. 1.4/3), ADULTS 18-49 (1.8/4 V. 1.0/2), WOMEN 18-49 (2.6/6 V. 1.5/3).

� UPN SCORED ITS BEST MONDAY RATINGS IN NEARLY 2 YEARS (SINCE 11/24/03) WITH VIEWERS (3.9MIL), ADULTS 18-49 AND WOMEN 18-49.

� UPN'S MONDAY NIGHT PREMIERES SCORED DOUBLE-DIGIT GROWTH FROM LAST YEAR'S PREMIERE NIGHT:
27% In Adults 18-34
21% In Adults 18-49
18% In Total Viewers

Source: Preliminary Nielsen affiliate based ratings, 9/19/2005





  [september 2005]  
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M
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· GIRLFRIENDS (CW)
· HALF & HALF (UPN)
· JUST LEGAL (WB)





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