OXYGEN SCORES RECORD RATINGS IN 2005 FUELED BY HIT ORIGINALS AND YOUNG WOMEN
Oxygen Ranks Number Two in Total Day among All Cable Networks for W18-49;
Total Day Ratings Up 19% and Primetime Ratings up 16% (W18-49)
NEW YORK, December 22, 2005 � 2005 will go down as Oxygen�s most successful year to-date, with a string of hit original programming that connected to young women like never before. For the year, Oxygen ranked number two among all ad supported cable networks in Total Day among Women 18-49 and number five among Women 18-34 (based on VPVH).
The network claimed it highest ratings ever among Households and all key demographics (W18+, W18-34 and W18-49) for both Total Day and Primetime. Among its target audience of Women 18-49, ratings increased 19% in Total Day and 16% in Primetime versus 2004.
Oxygen�s audience composition of Women 18-49 is at an all time high at 41%. Oxygen�s highest rated originals, Mo�Nique�s F.A.T. Chance and Romancing the Bride, debuted in 2005 and both garnered over a 1.0 Household rating.
�2005 has been a growth year for Oxygen. We are hitting our stride with great originals like Snapped, Relentless, and Mo�Nique�s Fat Chance, and Debby Beece and her team have really keyed in to what our young viewers want and what will keep them coming back for more,� said Geraldine Laybourne, Chairman and CEO, Oxygen Media.
More highlights for 2005 include:
� Household ratings up in 2005
� Oxygen�s 2005 Primetime household rating is up +10% versus 2004
� Oxygen�s 2005 Total Day household rating is up +9% versus 2004
� Total Viewers up in 2005
� Primetime is up +18% among total viewers (P2+) versus 2004
� Total Day is up +16% among total viewers (P2+) versus 2004
� Adults 18-49 up in 2005
� Primetime is up +18% among A18-49 versus 2004
� Total Day is up +19% among A18-49 versus 2004
� Double digit year to year growth for 8 consecutive quarters (the length of time it�s been rated by Nielsen) among women in both Total Day and Primetime.
� Oxygen reached more women than ever before in 2005
� More than 50 million women (W2+) in Total Day
� 36 million women (W2+) in Primetime
� Oxygen ranked in the top 5 among all ad supported cable networks
� A/B County
� 4+ Yrs College
� Black Audience
� Home Ownership
� 75K+ Professional/Owner/Managerial market breaks for W18-34 and W18-49 (based on VPVH)
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in over 56 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Campus Ladies, Mo�Nique�s Fat Chance, and Talk Sex with Sue Johanson. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.