[01/06/06 - 12:00 AM]
Quick Take for Thursday, January 5, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, January 5, 2006 (Based on Fast Affiliate Ratings)

ABC Marks its Strongest Non-Sports Thursday Performance in Nearly One Year

ABC�s Second Season Premiere of �Dancing With The Stars� Beats NBC�s Comedy Premiere Line-up in Total Viewers and Adults 18-49

Building on its First Season Debut, �Dancing With the Stars� Produces ABC�s Largest Audience with Regular Programming in the Time Period In Over 5 Years and its Top Adult 18-49 Number since January 2001

ABC News� �Primetime� Draws its Largest Audience since May 2004 and its Strongest Adult 25-54 and Adult 18-49 Ratings since March 2005

Thursday Night (8:00-11:00 p.m.)

Boosted by the exceptionally strong start for the second season of �Dancing With the Stars,� ABC attracted its largest non-sports Thursday audience (14.5 million) and top Adult 18-49 rating (4.1/11) on the night in nearly one year � since 2/3/05.

�Dancing With the Stars� (8:00-10:00 p.m.)

On its second season premiere opposite stiff competition, ABC�s �Dancing With the Stars� shot out of the gate with an average audience of 17.3 million viewers and a 4.7 rating, 12 share in Adults 18-49, earning second-place in its time slot on both counts. In the 2-hour time period, ABC beat NBC�s comedy premiere line-up in both Total Viewers and the key Adult 18-49 sales demo (9.2 million & 4.4/11).

� Although it faced much tougher competition than in the summer, �Dancing With the Stars� was up over its series debut by 3.8 million viewers and by 9% in Adults 18-49 (13.5 million & 4.3/12 on 6/1/05).

� �Dancing With the Stars� generated ABC�s largest audience with regular programming in the Thursday 8:00-10:00 p.m. time period in well over 5 years � since 11/16/00. In addition, the last time ABC did a higher Adult 18-49 number in the time period was in January 2001 � since 1/25/01.

�Primetime� (10:00-11:00 p.m.)

At 10:00 p.m., an installment of �Primetime� investigating the West Virginia coal mine tragedy, produced the newsmagazine�s strongest performance of the season in Total Viewers (8.9 million), Adults 18-49 (2.9/8) and Adults 25-54 (3.6/9). In fact over the past two weeks the ABC News program has delivered its two strongest performances this season on all thee Nielsen measures.

� ABC News� �Primetime� attracted its largest audience since May 2004, while delivering its top Adult 25-54 and Adult 18-49 numbers since March 2005 � since 5/27/04 and 3/17/05, respectively.

Source: NTI (Fast Affiliate Ratings) 1/5/05.

  [january 2006]  


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