[01/10/06 - 12:00 AM]
Quick Take for Monday, January 9, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Monday, January 9, 2006 (Based on Fast Affiliate Ratings)

ABC Takes Second-Place on Monday in Adults 18-34 and Young Women, With the First Week its New Post-�MNF� Female Targeted Line-Up

�Wife Swap� Wins the 8 O�clock Hour in Adults 18-49, Delivering Season Highs In Viewers and Young Adults, the Series� Best Numbers since December 2004

�Emily�s Reasons Why Not� Earns Second in its Targeted Demo of Women 18-34

�Jake in Progress� Marks its Top 18-49 Rating for a Regular Episode of the Show

�The Bachelor: Paris� Builds on its Lead-in, Gains Viewers and Young Adults From Start to Finish and Takes Second-Place in its Hour among Women 18-34

Monday Night (8:00-11:00 p.m.)

With the first week of its post-�MNF� female targeted Monday night line-up (�Wife Swap�/�Emily�s Reasons Why Not�/�Jake in Progress�/�The Bachelor: Paris�), ABC earned second-place on the night among Adults 18-34 (2.9/8), Women 18-49 (4.4/10) and Women 18-34 (4.0/10).

� ABC garnered its best numbers on the night among Women 18-49 and Women 18-34 since November � since 11/28/05.

�Wife Swap� (8:00-9:00 p.m.)

ABC�s �Wife Swap� ranked No. 1 in its time period among Adults 18-49, outpacing second place CBS by 7% (4.4/12 vs. 4.1/11). In the key sales demo, �Wife Swap� generated ABC�s strongest non-sports number with regular programming in the hour in nearly 5 years � since 1/29/01.

� �Wife Swap� delivered its strongest performance ever in the time period among Total Viewers (11.1 million) and Adults 18-49 (4.4/12), representing the ABC unscripted series� top numbers in more than 1 year � since 12/8/04.

�Emily�s Reasons Why Not� (9:00-9:30 p.m.)

In its series debut, �Emily�s Reasons Why Not� took second-place in its half-hour among Women 18-34 (3.3/8).

�Jake in Progress� (9:30-10:00 p.m.)

On its second season premiere, ABC�s �Jake in Progress� posted its best-ever Adult 18-49 rating (2.5/6) for a regularly scheduled telecast of the show.

�The Bachelor: Paris� (10:00 -11:00 p.m.)

Building on its lead-in among viewers and young adults, ABC�s premiere of �The Bachelor: Paris� grew by 14% in Total Viewers (5.8 million to 6.6 million) and by 12% in Adults 18-49 (2.6/6 to 2.9/7) from start to finish. The ABC unscripted program earned second-place in its hour among its core demographic of Women 18-34 (3.8/10).

Source: NTI (Fast Affiliate Ratings), 1/9/06.

  [january 2006]  


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