[01/24/06 - 12:00 AM]
Quick Take for Monday, January 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Monday, January 23, 2006 (Based on Fast Affiliate Ratings)

With its Second Straight Week of Improved Results in Viewers and Young Adults, ABC Moves into First Place on Monday Night in Adults 18-34 and Women 18-34

The Series� Highest-Rated Repeat Ever, ABC�s �Wife Swap� Ranks No. 1 from 8-9pm In Adults 18-49, Beating Fox�s Time Period Premiere of �Skating with Celebrities�

�The Bachelor: Paris� Repeat is No. 1 at 9pm in its Core Audience of Women 18-34

ABC�s �The Bachelor: Paris� Posts its Second Consecutive Week of Increases In Viewers and Adults 18-49 and Wins for the First Time at 10pm in Adults 18-34

Monday Night (8:00-11:00 p.m.)

Although 2/3 of its lineup was in repeat against mostly original competition on the other nets (including premieres on CBS and Fox), ABC moved into the No. 1 position on Monday among Adults 18-34 (3.7/10) and Women 18-34 (5.3/13). In addition, ABC beat NBC�s original schedule by 12% in Adults 18-49 (3.8/9 vs. 3.4/). It was ABC�s highest-rated non-sports Monday among Adults 18-34 in 11 months � since 2/28/05.

� ABC delivered its second straight week of increases on Monday night among Total Viewers and Adults 18-49. The Net was up from the prior Monday by 10% in Total Viewers (8.6 million vs. 7.8 million) and by 9% in Adults 18-49 (3.8/9 vs. 3.5/8).

�Wife Swap� (8:00-9:00 p.m.)

Against original competition from 8:00-9:00 p.m., ABC�s repeat installment of �Wife Swap� ranked No. 1 among Adults 18-49 (4.0/10 � tied w/CBS). The replay �Wife Swap� beat the much deflated time period premiere of Fox�s �Skating with Celebrities� in the hour by 8% in the key sales demographic (4.0/10 vs. 3.7/9). The Fox show was down substantially from its debut telecast the previous Wednesday, when it delivered a 7.2/17 in Adults 18-49. ABC�s broad skewing �Wife Swap� also won its time period among Adults 18-34 (3.5/11) and Teens 12-17 (2.6/8).

� The repeat episode of �Wife Swap� was up over its original telecast by 3.3 million viewers (10.1 million vs. 6.8 million) and by 60% in Adults 18-49 (4.0/10 vs. 2.5/6) on 9/20/05. In fact it was the strongest-ever repeat telecast for �Wife Swap� in viewers and young adults. The ABC unscripted series also marked its second-strongest performance ever in its Monday time period on both counts.

�The Bachelor: Paris - Repeat� (9:00 -10:00 p.m.)

Growing from the prior week in viewers and young adults, ABC�s repeat of �The Bachelor: Paris� won its hour in its core audience of Women 18-34 (4.9/12).

�The Bachelor: Paris� (10:00 -11:00 p.m.)

Building on its lead-in and throughout its broadcast, ABC�s �The Bachelor: Paris� moved up into the No. 1 position at 10 o�clock for the first time among Adults 18-34 (4.3/12) and Women 18-34 (6.2/16). It was the No. 1 TV show on Monday among Women 18-34.

� With its best numbers in three tries, �The Bachelor: Paris� posted its second consecutive week of viewer and young adult increases. The unscripted program was up from the previous week by 9% in Total Viewers (8.5 million vs. 7.8 million) and by 14% in Adults 18-49 (4.1/10 vs. 3.6/9). In fact it was the highest-rated telecast among Adults 18-49 for �The Bachelor� franchise since May 2004 � since 5/19/04, with the season finale of �The Bachelor� with Jesse.

Source: NTI (Fast Affiliate Ratings, Live+SD), 1/23/06.

  [january 2006]  


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