[02/09/06 - 12:00 AM]
Quick Take for Wednesday, February 8, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, February 8, 2006 (Based on Fast Affiliate Ratings)

From 8-9pm, Opposite Fox�s �American Idol� and CBS� �Grammy Awards,� ABC�s �Freddie� Builds on its �George Lopez� Lead-in by 10% in Adults 18-49

ABC�s �Lost� Dominates its Closest Regular Competition in the 9 O�clock Hour, Beats the �Grammy Awards� Across the Key Men Demographics and Qualifies as The No. 1 Scripted Program on Wednesday Night in Viewers and Adults 18-49

ABC�s �Invasion� Holds up Against the Increased Competition from CBS� �Grammys,� Growing from its Most Recent Original Among Total Viewers

�George Lopez�/�Freddie� (8:00-9:00 p.m.)

From 8:00�9:00 p.m., opposite Fox�s �American Idol� ABC freshman comedy �Freddie� built on its �George Lopez� lead-in by 10% among Adults 18-49 (2.2/6 vs. 2.0/5).

�Lost� (9:00-10:00 p.m.)

Although Fox held an enormous advantage from �Idol� coming into the time period (Fox = 31.0 million & 12.5/30 from 8:30-9:00 p.m.), ABC�s �Lost� surged from its lead-in and gained audience throughout its telecast to dominate its closest regular competition during the 9 o�clock hour, Fox�s �Bones.� ABC�s �Lost� defeated Fox�s �Bones� by 6.1 million viewers (18.8 million vs. 12.7 million) and by 55% in Adults 18-49 (7.6/17 vs. 4.9/11). In addition the ABC sophomore drama ranked No. 1 in the hour, defeating CBS� �Grammy Awards� among Adults 25-54 (9.1/19) and across each of the key men demographics: M18-34 (5.9/16), M18-49 (6.7/17) and M25-54 (8.2/18).

� �Lost� stood as the No. 1 scripted program on Wednesday in Total Viewers and Adults 18-49. The sophomore drama has been the top scripted program on the night in all 13 of its original telecasts this season.

�Invasion� (10:00-11:00 p.m.)

During the final hour of primetime, ABC�s �Invasion� beat its regular time period competition, NBC�s �Law & Order,� among Men 18-49 (3.2/9) and Men 18-34 (2.9/9).

� Opposite the increased competition this week coming from the �Grammy� telecast, �Invasion� was up over its most recent original telecast two weeks ago in Total Viewers (9.5 million vs. 9.3million), while retaining nearly all of its Adult 18-49 audience (3.7/9 vs. 3.8/10).

Source: NTI (Fast Affiliate Ratings, Live+SD), 2/8/06.

  [february 2006]  


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