[02/10/06 - 12:00 AM]
Quick Take for Thursday, February 9, 2006 - Final Ratings

[via press release from ABC]

Quick Take for Thursday, February 9, 2006 � Final Ratings

ABC Draws More Viewers Than NBC on Thursday for the Seventh Straight Week, While Marking the Network�s Highest Non-Sports Adult 18-49 Rating On the Night in 1 Year and its Top Adult 18-34 Number in Nearly 3 Years

In its Time Period, ABC�s �Dancing with the Stars� Beats NBC�s Comedies By Wide Margins in Total Viewers and Adults 18-49, and Tops �Survivor� From 8-9pm in Viewers

�Dancing with the Stars� Achieves Season Highs in Viewers and Key Adult Demos

A Replay of the Post-�Super Bowl� Episode of �Grey�s Anatomy� Adds 10 Million More Viewers to its Audience, Qualifying as the Most-Watched Repeat for the Show

ABC News� �Primetime� is up 7% in Viewers and 35% in Adults 18-49 Week to Week

Thursday Night (8:00-11:00 p.m.)

ABC continued to deliver second place on Thursday evening among Total Viewers, outdrawing NBC by 4.3 million viewers during primetime (14.5 million vs. 10.2 million). The Network also earned second place on the night among Adults 25-54 (5.4/12) and Women 18-49 (5.9/14). It was ABC�s seventh straight week to attract a larger audience than NBC on Thursday.

� ABC turned in its highest-rated non-sports Thursday among Adults 18-49 (4.4/11) in more than 1 year and its top-rated among Adults 18-34 (3.1/9) in nearly 3 years � since 2/3/05 and 2/20/03, respectively.

� Compared to the same night last February Sweep, ABC�s delivery jumped by 6.3 million viewers and by 63% in Adults 18-49 (8.2 million & 2.7/7 on 2/10/05).

�Dancing with the Stars� (8:00-9:30 p.m.)

ABC�s �Dancing with the Stars� again took a strong second place to CBS during its 90-minute time period among Total Viewers (19.8 million) and across each of the adult demographics: AD18-34 (3.9/11), AD18-49 (5.5/14) and AD25-54 (6.9/15). In fact during its first hour, from 8:00-9:00 p.m., �Dancing with the Stars� attracted a larger audience than CBS� �Survivor� (19.1 million vs. 18.9 million). ABC bested NBC�s original comedies in each half-hour in viewers and young adults from 8:00-9:30 p.m. (�Will & Grace�/�Four Kings�/�My Name is Earl�), outdistancing the third-place network by a best-yet 11.8 million viewers and by 53% in Adults 18-49 on average (NBC = 8.0 million viewers and 3.6/9 in AD18-49).

� Although it continued to face off against stiff competition, including CBS� time period veterans, �Survivor� and �C.S.I.,� ABC�s �Dancing with the Stars� achieved season highs among Total Viewers, Adults 18-34, Adults 18-49 and Adults 25-54. In fact, since its third telecast of this cycle, �DWTS� is routinely delivering its largest audiences since its first season finale.

�Grey�s Anatomy � Special Repeat� (9:30-10:30 p.m.)

After delivering record-setting highs with the episode following the Super Bowl four nights earlier, a quick turn-around special replay of �Grey�s Anatomy: It�s the End of the World� added another 10 million viewers to its count. Along with drawing an average audience of 10.0 million viewers, the �Grey�s� repeat posted an impressive 3.6 rating, 9 share among Adults 18-49 opposite original competition that included the back end of CBS� �C.S.I.� and the first half-hours of CBS� �Without a Trace� and NBC�s �ER� It was the most-watched repeat telecast ever for �Grey�s.�

� Compared to ABC�s average in the 1-hour time period this season (7.5 million viewers & 2.4/6 in AD18-49), the �Grey�s Anatomy� encore telecast improved the hour for ABC by 2.5 million viewers and by 50% in Adults 18-49.

�Primetime� (10:30-11:00 p.m.)

ABC News� �Primetime� was up nicely week-to-week, growing by 7% in Total Viewers (7.2 million vs. 6.7 million) and by 35% in Adults 18-49 (2.7/7 vs. 2.0/5).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 2/9/06

  [february 2006]  

· ER (NBC)

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