[02/13/06 - 12:00 AM]
112 Million Viewers Watch NBC's 1st Weekend of Olympics Coverage

[via press release from NBC]


NBC Wins Sunday Night in Primetime Against ABC's Powerhouse Sunday Night Lineup, First Sunday Night Win Since 2005

TORINO, Italy -- February 13, 2006 -- One hundred and twelve million people watched the first weekend of the Torino Winter Olympics on the networks of NBC Universal. The primetime portion of NBC's broadcast Sunday night (13.5 household rating and 20 share, 7:30-11 p.m. ET/PT) out-rated ABC's powerhouse Sunday night lineup by 12 percent (12.1) and rated 133 percent higher than CBS (5.8) and 275 percent higher than Fox (3.6) for the night. The 13.5 primetime rating brought NBC its first Sunday night primetime victory since July 2005. 60 million total viewers watched NBC's Sunday night coverage as U.S. snowboarder Shaun White, "The Flying Tomato," grabbed Olympic gold in the men's halfpipe and Armin Zoeggeler took home Italy's first gold medal of the Torino Games in the men's luge.

NBC's primetime coverage last night averaged 23.6 million viewers, more than any other network in primetime last night (20.1M for ABC, 8.7M for CBS and 5.8M for Fox) and head-to-head, for the first time, averaged more viewers and a higher HH rating than ABC's "Desperate Housewives" between 9-10 p.m. ET/PT (26.3M vs. 23.2M, 14.7 v. 14.5).

The broadcast rating for Sunday night's program (7:30-11:16 p.m. ET) was a 13.3/20, compared to the first Sunday night of CBS's Nagano Games coverage (20.2/30), which, because of the differing competition schedules, featured the Olympics' most popular sport, figure skating (pairs short program).

Other notes:

- NBC's Torino Winter Olympics coverage outrated the underlying 4-network primetime average Sunday night by 73 percent (13.5 v. 7.8) and outrated the network's average Sunday night by 129 percent (13.5 v. 5.9).

- In primetime Sunday night, NBC's Torino Games coverage averaged a 7.5/16 in Adults 18-49, nearly tripling its 2.6 Sunday season average, and was the highest-rated night in 18-49 since the Athens Summer Games in Aug., 2004.

The networks of NBC Universal, NBC, USA, MSNBC, CNBC, NBC HD and Universal HD will provide 418 total hours of coverage - including the most live coverage - across the most platforms of any Winter Olympics in history of the XX Olympic Winter Games from Torino, Italy, Feb. 10-26.

  [february 2006]  


most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.