Quick Take for Monday, February 20, 2006 (Based on Fast Affiliate Ratings)
On its Second Monday Against the 2006 Winter Olympics, ABC is Up from the
Prior Week and from the Same Monday Last February Sweep Among Adults 18-49
ABC�s Special Edition of �Wife Swap� Marks the Program�s Second-Highest
Adult 18-34 Rating This Season and a Season-Best Among Women 18-34
�The Bachelor: Paris: The Women Tell All� Posts Big Gains from the Most Recent �Women Tell All,� with �The Bachelor� Special�s Strongest Results Since May 2004
Monday Night (8:00-11:00 p.m.)
On its second Monday facing the 2006 Winter Olympics, ABC�s Adult 18-49 delivery (4.0/9) was up from the prior week (3.9/10 on 2/13/06) and from the same Monday last February Sweep (3.8/9 on 2/21/05).
�Wife Swap: Wife Swap Saved My Marriage� (8:00-10:00 p.m.)
ABC�s 2-hour special �Wife Swap Saved My Marriage� took second place in its time period to the Olympics among Women 18-34 (5.0/12). Opposite stiff competition from NBC (Olympics) and Fox (�House�/�24�), �Wife Swap� built audience in each half-hour gaining 2.2 million viewers (8.1 million to 10.3 million) and 47% in Adults 18-49 (3.2/8 to 4.7/10) from start to finish.
� �Wife Swap Saved My Marriage� produced the ABC unscripted series� second-highest Adult 18-34 rating (3.7/10) this season, while producing a season high among Women 18-34 (5.0/12).
�The Bachelor: Paris: The Women Tell All� (10:00 -11:00 p.m.)
During the 10 o�clock hour, �The Bachelor: Paris: The Women Tell All� took second place to the Olympics, ahead of CBS, among Adults 18-34 (3.9/10) and across each of the key women demographics: W18-34 (5.7/14), W18-49 (5.7/13) and W25-54 (5.8/12).
� Compared to the most recent �The Bachelor: The Women Tell All� special with Charlie (on 5/9/05, this year�s special was up by 1.6 million viewers (8.7 million vs. 7.1 million) and by 38% in Adults 18-49 (4.0/10 vs. 2.9/7). In viewers and young adults, it was the strongest performance for �The Bachelor: The Women Tell All� since May 2004 � since 5/12/04 and the �Tell All� for Jesse.
Source: NTI (Fast Affiliate Ratings, Live+SD), 2/20/06.