[03/01/06 - 12:00 AM]
Nick at Nite Scores Highest-Rated and Most-Watched February Ever Among Adults 18-49

[via press release from Nick at Nite]

Nick at Nite Scores Highest-Rated and Most-Watched February Ever Among Adults 18-49

New York, NY, February 28, 2006 � For February 2006, Nick at Nite scored its highest-rated and most-watched February in the network�s 20-year history among its target audience of Adults 18-49. Bolstered by the network�s roster of modern hit sitcoms such as The Fresh Prince of Bel Air and Roseanne, the network finished the month with double-digit gains in rating and delivery over last year, and was the Number One network in all of basic cable among A18-49, W18-49, A18-34, W18-34 and W25-54 in total programming day.

According to Nielsen Media Research (1/30/06-2/26/06), Nick at Nite averaged a 0.7/705,000 among A18-49 during total programming day, a +17% ratings increase and a +15% delivery increase over February 2005. The network drew an average of 1.5 million persons 2+. Among W18-49, Nick at Nite posted a 0.9/482,000, up +13% in rating and +16% in delivery over last year.

Nick at Nite�s Valentine�s Day Fresh Prince of Bel Air marathon -- �Hottie and The Prince� � (2/6/06, 10 p.m.-1.a.m. ET/PT) averaged a 0.7/777,000, up +40% in rating and +39% in delivery over last year�s time period. Among total viewers, the program delivered over 1.7 million total viewers, up +21%.

Nick at Nite Originals was created in 2003 to develop original programming that meets what the network refers to as the "Four F�s" criteria: programming that is Family-Friendly, Funny and Familiar. Nick at Nite Originals produces Fatherhood (June 2004), a show based on Bill Cosby�s best-selling book of the same name. Nick at Nite also produced Hi-Jinks, the network�s hidden-camera series in which adults play good-natured pranks on kids of all ages, which returns to the network in its second season in February 2006. And last May, Darlene Westgor was crowned �The Funniest Mom in America� when the network aired Nick at Nite�s Search for the Funniest Mom in America, which returns for a second season in April 2006.

For more information about Nick at Nite's originals line-ups, visit www.nickatnite.com.Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: "The Cosby Show" � this Emmy Award-winning sitcom is one of the network�s highest-rated shows: "Full House" � this popular family comedy launched on the network in October and is one of the highest-rated and most popular syndicated programs in television; and "Roseanne," one of the most talk-about and celebrated sitcoms in television history.

MTV Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these brands are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [march 2006]  


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