[04/20/06 - 12:00 AM]
Quick Take for Wednesday, April 19, 2006 - (Based on Fast Nationals Ratings)

[via press release from ABC]

Quick Take for Wednesday, April 19, 2006 � (Based on Fast Nationals Ratings)

Return of ABC�s �Alias� Gains Audience Throughout its 2-Hour Telecast, Posting its Highest Rating This Season Among Adults 18-49, Despite Facing Fox�s �American Idol� at 9pm

�Invasion� Takes Second in its Hour Across Each of the Key Adult Demographics

�Alias� (8:00-10:00 p.m.)

The two-hour return of �Alias� attracted 7.5 million viewers and a 2.7 rating, 8 share among Adults 18-49. Despite facing Fox�s �American Idol� at 9:00 p.m., the Touchstone-produced drama posted its strongest performance of the season in the key adult sales demo while drawing the show�s largest audience since its season premiere. In addition, �Alias� grew by 1.3 million viewers (6.9 million to 8.2 million) and by 35% among Adults 18-49 (2.3/7 to 3.1/8) from its first half-hour to its final half-hour.

� In its regular 8:00-9:00 p.m. time period, �Alias� improved the hour in both Total Viewers (7.2 million vs. 6.1 million) and Adults 18-49 (2.4/7 vs. 2.3/6) compared to ABC�s performance in the hour since Fox�s �American Idol� returned on the night (1/25/06).

� The two-hour return telecast of �Alias� was up by 7% in viewers (7.5 million vs. 7.0 million) and by 17% among young adults (2.7/8 vs. 2.3/6) versus its averages this season.

�Invasion� (10:00-11:00 p.m.)

In the final hour of primetime, ABC�s �Invasion� took second place in the hours across each of the key adult demographics: Adults 18-34 (2.2/7), Adults 18-49 (2.5/7 - tied) and Adults 25-54 (3.2/8)

Source: Nielsen Media Research (Fast Nationals Ratings, Live+SD), 4/19/06.

  [april 2006]  


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