[04/25/06 - 12:00 AM]
Primetime Ratings Report for the Week of April 17-23, 2006

[via press release from ABC]

Primetime Ratings Report For the week of April 17-23, 2006

ABC�s Clip-Shows of �Grey�s Anatomy� and �Desperate Housewives� Rank Among the Top 5 TV Programs During the Week in Adults 18-49

For the Second Week in a Row, ABC News Airs the Top 2 Newsmagazines of the Week in Adults 18-49

ABC is the Network of Growth This Season, Qualifying as the Only Network Up in Viewers and in the Key Adult Demographics

ABC�s �Supernanny� Wins Monday at 9pm Across the Key Women Demographics And Beats NBC�s Series Debut of �Celebrity Cooking Showdown� by Wide Margins

Showing Strong Lead-in Retention in Key Demos, ABC�s �What About Brian� Ranks No. 1 Monday at 10pm in Women 18-34 and Beats NBC�s �Medium� in Adults 18-34

Return of �Alias� Gains Audience Throughout its 2-Hour Wednesday Telecast, Posting Its Highest Adult 18-49 Rating This Season, Despite Facing Fox�s �Idol� at 9pm

�Invasion� Earns Second Place in the Key Adult Demographics Wednesday at 10pm

�American Inventor� Grows by 1.3 Million Viewers and by 14% Among Adults 18-49, Over the Prior Week, Greatly Improving its Thursday 9 O�clock Time Period for ABC

As ABC News� �20/20� and �Primetime� Team up, ABC Wins Friday in Adults 18-49

ABC Wins Sunday, Marking its 13th Straight Week at No. 1 in Adults 18-49 and Qualifying as the Net�s Longest Winning Streak on the Night at Least 15 Years

ABC�s �America�s Funniest Home Videos� Leads Sunday at 7pm in Adults 18-49 for the Second Week in a Row

ABC�s Repeat �Home Edition� Ranks No. 1 Sunday at 8pm Among Adults 18-49

The Most-Watched TV Show on Sunday, ABC�s �Desperate Housewives� Clip-Show Dominates at 9pm, Up Substantially from its Last Clip-Show Earlier in the Season

ABC�s �Grey�s Anatomy� Clip-Show Outdistances its Nearest Competition at 10pm By 3.1 Million Viewers and Defeats CBS and NBC Combined in Adults 18-49

WEEK No. 31:

ABC earned second place during the week of April 17, 2006 among Adults 18-34 (2.2/7), Teens 12-17 (1.4/5) and Kids 2-11 (1.0/4-tie).

� With less than 5 weeks remaining in the official 2005-06 TV Season, ABC is the network of growth. ABC�s primetime delivery this season has increased by nearly 1 million viewers (11.0 million vs. 10.1 million), by 10% in Adults 18-34 (3.3/10 vs. 3.0/9), by 5% in Adults 18-49 (4.0/11 vs. 3.8/10) and by 9% in Adults 25-54 (4.7/11 vs. 4.3/10) over the same point a year ago. In addition, ABC is the only network to improve its performance in viewers or in the key adult demographics. ABC�s increases are driven largely by its regular entertainment series programming, up by 10% in Total Viewers and by 8% in Adults 18-49 over its averages with regularly scheduled series programming at the same point last season. ABC is also up in the �non-sports� averages, gaining 4% in viewers and 3% in Adults 18-49 year to year.

Rankings: With clip-shows of �Grey�s Anatomy� (No. 4) and �Desperate Housewives� (No. 5), ABC claimed 2 of the week�s Top 5 television programs in the key Adult 18-49 sales demographic. �Desperate Housewives: The More You Know, the Juicier it Gets� (No. 9) and �Grey�s Anatomy: Under Pressure� (No. 13) also finished out the week ranking among the Top 15 most-watched TV programs. For the second straight week, ABC News claimed TV�s Top 2 newsmagazine telecasts among Adults 18-49 with �20/20 � FRI SP 4/21� and �Primetime SP-4/21.� In fact, ABC News has aired the top-rated TV newsmagazine in Adults 18-49 on 4 of the past 5 weeks.


ABC�s Monday night programming continued to deliver among young women, winning the evening among Women 18-34 (3.9/11) for the 10th time in the last 13 weeks.

�Wife Swap� (8:00-9:00 p.m.)

During the opening hour of primetime, a repeat installment of �Wife Swap� gained audience for ABC, growing by 13% in viewers (6.0 million to 6.8 million) and 17% in Adults 18-49 (2.3/7 to 2.7/7) from start to finish.

�Supernanny� (9:00-10:00 p.m.)

At 9:00 p.m., �Supernanny� moved ABC up into the No. 1 position in the hour across each of the key women demographics (W18-34 - 4.7/12, W18-49 - 5.2/12 and W25-54 - 5.7/12) and Kids 2-11 (2.1/8), qualifying as the No. 1 TV program on Monday with Women 18-34. The ABC unscripted program earned second place in its time slot among young adults, beating the series debut of NBC�s �Celebrity Cooking Showdown� by 42% in Adults 18-34 (3.4/9 vs. 2.4/7) and by 32% in Adults 18-49 (3.7/9 vs. 2.8/7).

�What About Brian� (10:00-11:00 p.m.)

ABC�s time period premiere of �What About Brian� took second place during the 10 o�clock hour in Adults 18-34, beating NBC�s original �Medium� by 7% (2.9/9 vs. 2.7/8). �What About Brian� ranked No. 1 during the 10 o�clock hour in Women 18-34, winning the slot by 8% (4.2/12 vs. 3.9/11 � CBS).

� �What About Brian� delivered solid retention of its �Supernanny� lead-in among key demos, retaining 86% among Adults 18-49 (3.2/8 vs. 3.7/9) and 89% in Women 18-34 (4.2/12 vs. 4.7/12).

� Compared to ABC�s most recent performance with regular programming in the hour two weeks ago (4/3/06), �What About Brian� improved the time period by 19% in Adults 18-49 (3.2/8 vs. 2.7/7) and by 32% in Adults 18-34 (2.9/9 vs. 2.2/6). The premiere delivered ABC�s best Women 18-34 (4.2/12) and Women 18-49 (4.7/11) ratings with regular programming in the time period in 5 weeks � since 3/13/06.


�Alias� (8:00-10:01 p.m.)

The two-hour return of �Alias� attracted 7.5 million viewers and a 2.7 rating, 8 share among Adults 18-49. Despite facing Fox�s �American Idol� at 9:00 p.m., the Touchstone-produced drama posted its strongest performance of the season in the key adult sales demo while drawing the show�s largest audience since its season premiere. In addition, �Alias� grew by 1.3 million viewers (6.9 million to 8.2 million) and by 35% among Adults 18-49 (2.3/7 to 3.1/8) from its first half-hour to its final half-hour.

� In its regular 8:00-9:00 p.m. time period, �Alias� improved the hour in both Total Viewers (7.1 million vs. 6.1 million) and Adults 18-49 (2.4/7 vs. 2.3/6) compared to ABC�s performance in the hour since Fox�s �American Idol� returned on the night (1/25/06).

� The two-hour return telecast of �Alias� was up by 7% in viewers (7.5 million vs. 7.0 million) and by 17% among young adults (2.7/8 vs. 2.3/6) versus its averages this season.

�Invasion� (10:01-11:00 p.m.)

In the final hour of primetime, ABC�s �Invasion� took second place in the hours across each of the key adult demographics: Adults 18-34 (2.2/7), Adults 18-49 (2.6/7) and Adults 25-54 (3.2/8).


�American Inventor� (9:00-10:01 p.m.)

At 9:00 p.m., �American Inventor� posted week-to-week increases of 1.3 million viewers (8.5 million vs. 7.2 million) and 14% among Adults 18-49 (3.3/9 vs. 2.9/8), finishing second in the hour among Total Viewers. �American Inventor� increased its audience by 1.2 million viewers (7.8 million to 9.0 million) and by 21% in Adults 18-49 (2.9/8 to 3.5/9) from its first half-hour to its second half-hour.

� On average over the course of its six telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 5.3 million viewers (10.3 million vs. 5.0 million) and by 128% in Adults 18-49 (4.1/11 vs. 1.8/4), as compared the Net�s performance on the same nights last year.

�Commander In Chief� (10:01-11:00 p.m.)

Earning second place in its time slot among viewers, ABC�s �Commander In Chief� retained 94% of Total Viewers and 88% of its Adults 18-49 audience from its week-earlier time period premiere. The drama had 100% retention among Men 18-49 (1.8/5), while building on Men 25-54 (2.6/7 vs. 2.5/7).

� �Command In Chief�s� two-week average is improving the time period by 10% in Total Viewers (8.0 million vs. 7.3 million), over the Net�s average in the hour this season.


ABC won Friday night among Adults 18-49 (2.5/8), building its young adult audience in each half-hour of the night.

�20/20 Special�/�Primetime Special� (9:00-11:00 p.m.)

ABC News� special 2-hour block of �20/20� (9:00-9:15 p.m.) and �Primetime� (9:15-11:00 p.m.) drew 8.1 million viewers and a 2.7 rating, 8 share among Adults 18-49, winning the time period among Adults 18-49. The 2-hour block, featuring a �Mission Impossible 3� cast interview on �20/20� and a Diane Sawyer report on the complex issues of blended families on �Primetime,� grew by 2.1 million viewers (6.8 million to 8.9 million) and by 35% among Adults 18-49 (2.3/8 to 3.1/10) from its first half-hour to the final half-hour. In addition, ABC led each half-hour in the time period among Adults 18-49.


ABC stood as the No. 1 network on Sunday night in viewers and young adults. Although most of the ABC Sunday lineup was comprised of rebroadcast programming (3 of 4 hours), opposite mostly original product on the other broadcasters, ABC outdrew its nearest competitors on the evening by 3% in Total Viewers (11.6 million vs. 11.3 million - CBS) and by 50% in Adults 18-49 (4.5/12 vs. 3.0/8 - Fox). ABC ranked No. 1 in all 4 hours of the evening for the second week in a row among young adults.

� ABC tallied its 13th consecutive week as the top-rated network on Sunday in the Adult 18-49 sales demographic, representing its longest winning streak on the evening in at least 15 years � since at least September 1991, the start of Nielsen�s electronic database.

� ABC claimed the Top 2 TV shows on Sunday in Total Viewers and Adults 18-49, with �Desperate Housewives: The More You Know, the Juicier it Gets� and �Grey�s Anatomy: Under Pressure.�

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

For the second straight week, ABC�s �America�s Funniest Home Videos� gave ABC a head start during the opening hour of Sunday�s primetime, leading second-place CBS� �60 Minutes� by 24% in Adults 18-49 (2.6/9 vs. 2.1/7).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

A repeat airing of ABC�s �Extreme Makeover: Home Edition� ranked No. 1 among Adults 18-49 during the 8 o�clock hour, tying Fox�s original comedies (�The Simpsons�/�War at Home�) in the time period (3.5/10).

�Desperate Housewives: The More You Know, the Juicier it Gets� (9:00-10:00 p.m.)

The No. 1 television program on Sunday in viewers, ABC�s �Desperate Housewives� clip-show dominated its time period competition. During the 9 o�clock hour, ABC�s �Desperate Housewives� outdistanced its closest competition by 4.6 million viewers (15.7 million vs. 11.1 million � NBC�s �Law & Order: C.I.�) and by 56% in Adults 18-49 (6.1/14 vs. 3.9/9 � Fox�s �Family Guy�/�American Dad�).

� Versus the most recent �Desperate Housewives� clip-show earlier in the season, �Desperate Housewives: The More You Know, the Juicier it Gets� was up by 3.3 million viewers and by 33% in Adults 18-49 (12.4 million & 4.6/12 on 1/1/06).

�Grey�s Anatomy: Under Pressure� (10:00-11:00 p.m.)

Opposite original competition on NBC (�Crossing Jordan�) and CBS (�Hallmark Hall of Fame: In from the Night�) during the 10 o�clock hour, ABC�s �Grey�s Anatomy� clip-show took first place among Total Viewers and Adults 18-49. ABC�s �Grey�s Anatomy: Under Pressure� defeated second-place NBC�s �Crossing Jordan� by 3.1 million viewers (14.6 million vs. 11.5 million) and topped the combined deliveries of CBS and NBC in the hour among Adults 18-49 (6.2/15 vs. 6.0/15). Building on its �Desperate Housewives� lead-in among young adults, �Grey�s Anatomy� was the night�s No. 1 television program among Adults 18-49.

Source: Nielsen Media Research (Live+SD), week of 4/17/06, or as dated.

  [april 2006]  

· 20/20 (ABC)

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