Quick Take for Wednesday, May 3, 2006 (Based on Fast Affiliate Ratings)
Against Stiff Competition from Fox, ABC�s �Lost� Launches from its Lead-in and
Surges from Start to Finish to Dominate at 9:30pm in Viewers and Adults 18-49
�Lost� Ranks as TV�s No. 1 Scripted Program on Wednesday
In Adults 18-49 on All 20 of its Original Telecasts This Season
For the Second Week in a Row, ABC�s Invasion is Up in Viewers and Young Adults
Wednesday Night (8:00-11:00 p.m.)
ABC earned second place to Fox on Wednesday evening among Adults 18-34 (2.9/9), across the men demographics (M18-34 � 2.5/8, M18-49 � 3.2/9 & M25-54 � 3.9/10) and among Teens 12-17 (2.3/8).
�Lost� (9:00-10:00 p.m.)
Starting out opposite stiff competition from Fox -- with the �American Idol� results show (9:00-9:30 p.m.) coming out of a much stronger than normal lead-in from a special �House� (8:00-9:00 p.m.) -- ABC�s �Lost� jumped from its lead and gained audience throughout its telecast to rank a strong No. 1 at 9:30pm in viewers and young adults. During the 9 o�clock hour, �Lost� (15.0 million & 6.2/15) topped its CBS drama competition by wide margins in Total Viewers and Adults 18-49 (�Criminal Minds� � 12.1 million & 3.5/8).
� Delivering strong tune-in for ABC at 9:00 p.m. against �Idol,� �Lost� jumped from its �Alias� lead-in by 9.5 million viewers and by 244% in Adults 18-49. From its first half-hour to its second half-hour, the sophomore drama gained 2.1 million viewers (14.0 million to 16.1 million) and 18% in Adults 18-49 (5.7/14 to 6.7/16). As a result from 9:30-10:00 p.m., �Lost� ranked a strong No. 1, defeating Fox�s �Idol�-fueled �Unanimous� by 2.3 million viewers (16.1 million vs. 13.8 million) and by 12% in Adults 18-49 (6.7/16 vs. 6.0/14).
� �Lost� ranked as TV�s No. 1 scripted program on Wednesday among Adults 18-49 (tie). The sophomore ABC drama has been the top-rated scripted program on Wednesday in all 20 of its original telecasts this season.
�Invasion� (10:00-11:00 p.m.)
For the second week in a row, ABC�s �Invasion� was up from the previous week in Total Viewers (7.7 million vs. 7.4 million) and Adults 18-49 (3.0/8 vs. 2.8/7).
Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 5/3/06.