AMC Scores Ratings Success with The Last Samurai
Provides Platform for Upcoming Premiere of AMC's First Original Movie Event, Broken Trail
New York, NY, June 20, 2006 - On Saturday June 17th, AMC's airing of The Last Samurai (8p-11:15p) delivered a stellar 1.94 HH rating and ranked among AMC's top 20 strongest rated telecasts ever. The movie delivered over 1.7 million homes and was the #2 telecast airing in primetime on basic cable, as well as the #3 telecast on basic cable for the day.
Tom Halleen, AMC's Vice President of Programming and Scheduling stated: "AMC's strategic programming formula offers viewers a valuable mix of iconic movies and quality original content. The ratings performance of The Last Samurai demonstrates the network's commitment to deliver films that engage and entertain our audience. The success also provides a strong platform for the premiere of our first-ever original movie event, Broken Trail airing this Sunday and Monday. We are very pleased with the results we're seeing - this is an exciting time for AMC and we look forward to continued success."
Following are highlights from the Saturday night premiere of The Last Samurai:
The Last Samurai delivered a 1.94 HH RTG and ranked as AMC's 20th strongest rated telecast ever.
The movie delivered over 1.7 million homes and was the #2 telecast airing in primetime on basic cable and was the #3 telecast on basic cable for the day.
The movie delivered 1,060,000 Adults 25-54 and over 2.3 million total viewers, ranked #4 in total viewers among all programs airing on Basic Cable for the day
AMC's first-ever original movie Broken Trail will make its world premiere on June 25 and June 26 at 8:00 pm ET/PT. The epic, western-themed film is executive produced by and starring Academy Award� winner Robert Duvall, co-starring Academy Award� nominee Thomas Haden Church and directed by Emmy award winning director Walter Hill.
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."
**Source: Nielsen Media Research, 6/17/06. Coverage area ratings. Rank among all ad-supported network telecasts airing 6a-6a. Prime rank based on all telecasts starting at 8pm and ending before 11:15pm.