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[07/18/06 - 12:00 AM]
Original Movies Are the Ticket for Hallmark Channel's Highest-Ever-Rated Week, 7/10-7/16/06

[via press release from The Hallmark Channel]

ORIGINAL MOVIES ARE THE TICKET FOR HALLMARK CHANNEL'S HIGHEST-EVER-RATED WEEK, 7/10-7/16/06

The week of July 10-16 was Hallmark Channel�s highest-ever-rated week in the network�s 258-week history. Among Prime Time and Total Day household delivery, the channel delivered 1,084,000 homes and 627,000 homes, respectively. The network also tied for its highest-ever-rated week among Prime Time and Total Day household ratings with a 1.5 HH and 0.9 HH rating, respectively. This record-breaking performance is due in large part to Hallmark Channel�s Original movies, which are a staple to the network�s schedule, airing Monday through Saturday at 9 p.m., ET/PT, many of wh ich delivered a 1.5 HH rating or higher during the week of 7/10-7/16/06.

This stellar performance ranked the network among the Top 10 ad-supported cable networks for Prime Time HH rating (#4) and Total Day HH rating (#7).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 74 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

Source: Nielsen Media Research (7/10-7/16/06)





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