[08/01/06 - 12:00 AM]
Nightly Premieres at 7 P.M. Earn Double-Digit Delivery, Ratings Growth for Cartoon Network Throughout July 06

[via press release from Cartoon Network]

Nightly Premieres at 7 p.m. Earn Double-Digit Delivery, Ratings Growth For Cartoon Network Throughout July 06

Saturday Night TOONAMI Franchise Also Charts Delivery, Ratings Gains Among Kids 6-11, Tweens 9-14

Throughout July, Cartoon Network presented brand new episodes of its multiple original series every Monday-Saturday night at 7 p.m., which earned solid double-digit delivery and ratings growth among kids 6-11 and tweens 9-14 vs. the same July time period last year, according to preliminary data from Nielsen Media Research. The nightly programming stunt anchors Cartoon Network�s summer campaign to encourage sampling of its key originals such as The Grim Adventures of Billy & Mandy, Camp Lazlo, Foster�s Home for Imaginary Friends, Ben 10 and My Gym Partner�s a Monkey.

Additionally, the new episodes provided a strong launch into TOONAMI, the network�s Saturday night (7-11 p.m.) action-adventure block, which also secured delivery and ratings gains for its targeted kids 6-11 and tweens 9-14 audiences.

Highlights of Cartoon Network�s performance vs. the same 2005 time period include the following:

Cartoon Network new episode premieres at 7 p.m., June 26 � July 30, vs. the same time period last year

- Kids 6-11 delivery (692,000) increased by 22% and ratings (2.9) by 26%

- Kids 2-11 delivery (949,000) expanded by 3% and ratings (2.4) by 4%

- Tweens 9-14 delivery (446,000) improved by 23% and ratings (1.8) by 20%

TOONAMI (Saturday, 7-11 p.m.) vs. the same July 2005 time period

- Kids 6-11 delivery (538,000) and ratings (2.2) both advanced by 5%

- Tweens 9-14 delivery (516,000) grew by 2% and ratings (2.1) remained unchanged

Cartoon Network (CartoonNetwork.com), currently seen in more than 89 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 6/26/06-7/30/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [august 2006]  

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