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[09/21/06 - 12:00 AM]
Quick Take for Wednesday, September 20, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, September 20, 2006 (Based on Fast Affiliate Ratings)

Although 2/3 of its Lineup Was in Repeat Opposite Season Premieres, ABC Takes Second Place on Wednesday in Viewers and Adults 18-49

�DWTS the Results Show� Delivers Against Stiff Competition, Winning the 8 O�clock Hour Over CBS� Debut of �Jericho� by 3.5 Million Viewers and 16% in Adults 18-49

�Dancing with the Stars the Results Show� Retains Nearly All of its Week-Earlier Premiere Delivery, Continuing to Post Solid Gains Over the Same Episode Last Season

ABC�s 2-Hour Repeat of the �Grey�s Anatomy� Season Finale Places a Strong Second Against Original Competition, with the Series� Strongest-Ever Repeat Performance

Wednesday Night (8:00-11:00 p.m.)

Although 2/3 of ABC's schedule was in repeat up against season premiere programming on CBS and NBC in each hour from 8:00-11:00 p.m., the Network took second place on Wednesday night in Total Viewers (12.0 million) and Adults 18-49 (3.7/10). In fact, with its mainly repeat lineup, ABC (3.7/10) beat third-place NBC by 23% (3.0/8) in Adults 18-49 and fourth-place CW (2-hour season premiere of �Top Model�) by 42% (2.6/7). Certainly worth noting, Fox finished in fifth place on the night (2.2/6) with originals of �Bones� and �Justice.� ABC ranked as the No. 1 network on Wednesday among Women 18-49 (5.3/14) and Women 25-54 (6.4/15).

Editors Please Note: ABC will premiere its complete Wednesday night schedule in 2 weeks on 10/4/06, with �Dancing with the Stars the Results Show,� into the third season premiere of �Lost,� followed by the series debut of �The Nine.�

�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)

ABC's �Dancing with the Stars the Results Show� ranked No. 1 in the 8 o'clock hour, beating CBS' series debut of �Jericho� by 3.5 million viewers (14.9 million vs. 11.4 million) and by 16% in Adults 18-49 (3.7/11 vs. 3.2/10). Beauty queen/actress Shanna Moakler was the second dancer to be eliminated from the contest.

� Versus the comparable episode last season (on 1/13/06), �Dancing with the Stars the Results Show� was up by 1.2 million viewers and by 12% in Adults 18-49.

� Despite increased competition from CBS, NBC and CW season premieres in the hour this week, �DWTS the Results Show� retained a strong 91% of its week earlier premiere Total Viewers and 90% of its Adult 18-49 audience.

�Grey�s Anatomy� (9:00-11:00 p.m.)

A strategic repeat showing of the 2-hour season finale of Grey's Anatomy, as it leads up to the launch of the show in its new Thursday 9 o'clock time period (tonight - see note below), posted a strong second-place finish in Total Viewers (10.6 million) and Adults 18-49 (3.8/10). Opposite stiff time period competition that included CBS' season openers of �Criminal Minds� and �CSI: NY� and NBC's premiere/debut of �Biggest Loser� and �Kidnapped,� ABC's repeat �Grey's Anatomy� ranked No. 1 with Women 18-49 (5.4/13).

� Continuing to deliver added exposure to the show through smart replay scheduling, �Grey's Anatomy� posted its strongest-ever repeat numbers in both Total Viewers and Adults 18-49.

� From 10:00-11:00 p.m., the replay �Grey's� outperformed NBC's debut telecast of �Kidnapped� by 3.0 million viewers (10.5 million vs. 7.5 million) and by 43% in Adults 18-49 (4.0/11 vs. 2.8/8).

Note: Tonight (Thursday, 9/21/06) ABC will air a special 1-hour clip show for �Grey's� in the 8 o'clock hour, into the season premiere at �Grey's Anatomy� at 9:00 p.m., followed by the series debut of �Six Degrees.�

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD) 9/20/06.





  [september 2006]  
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M
T
W
T
F
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· AMERICA'S NEXT TOP MODEL (VH1)
· BIGGEST LOSER, THE (NBC)
· BONES (FOX)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DANCING WITH THE STARS (ABC)
· GREY'S ANATOMY (ABC)
· JERICHO (CBS)
· JUSTICE (FOX)
· KIDNAPPED (NBC)
· LOST (ABC)
· NINE, THE (ABC)
· SIX DEGREES (ABC)





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