or


[10/04/06 - 12:37 PM]
ABC Entertainment's Hispanic Targeted Marketing for "Desperate Housewives" and "Ugly Betty" Drives Both Shows to a Ratings Success Among the Hispanic Audience
Both series' premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television.

[via press release from ABC]

ABC ENTERTAINMENT�S HISPANIC TARGETED MARKETING FOR �DESPERATE HOUSEWIVES� AND �UGLY BETTY� DRIVES BOTH SHOWS TO A RATINGS SUCCESS AMONG THE HISPANIC AUDIENCE

Both Premieres Rank No. 1 for the Evening and Time Period Among All Hispanic Viewers Watching English Language Television

ABC partnered with top Hispanic marketing agency Arenas and leading public relations agency Reyes Entertainment to create Hispanic targeted campaigns for the hit series �Desperate Housewives� and the first breakout show of the new season, �Ugly Betty.� Both series� premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television.

�Desperate Housewives� on Sept. 24 ranked No. 1 for the evening with Hispanic Adults 18-49, and increased its time period delivery 16% in rating with that key demo vs. the year-ago premiere. In addition, the series increased 9% with total Hispanic viewers, 19% with Hispanic Women 18-49 and an impressive 38% with Women 18-34 vs. the year-ago premiere.

�This is an organic extension of our marketing,� said Marla Provencio, senior vice president, Marketing, ABC Entertainment. �Our programming lends itself to the Hispanic market with diverse casts that are both relevant and appealing.�

�Having a Hispanic targeted campaign really tapped into the estimated 44.1 million Hispanics in the United States, most of whom are bilingual and bicultural,� added Mike Benson, senior vice president, Marketing, ABC Entertainment.

To reach this largely expanding market, the Hispanic targeted campaigns for both shows included Spanish on-air promo spots featuring original music; print, radio, outdoor and in-theatre campaigns; and two vehicle campaigns, one featuring customized trucks with rolling billboards, the other comprised of television screens installed in buses that aired the Spanish spots.





  [october 2006]  
S
M
T
W
T
F
S


· DESPERATE HOUSEWIVES (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[03/18/19 - 08:17 AM]
Sunday's Broadcast Ratings: "American Idol" Powers ABC to Demo Victory
The Alphabet claims top adults 18-49 honors while CBS is the most-watched broadcaster.

[03/17/19 - 08:41 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Honors
"NBA Saturday Primetime on ABC" helps the Alphabet split the adults 18-49 crown.

[03/16/19 - 08:31 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Eye's mainstay "Blue Bloods" is the night's most-watched program.

[03/15/19 - 08:16 AM]
Thursday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Tops Viewers
FOX gets a boost among adults 18-49 with its coverage of the "iHeartRadio Music Awards."

[03/14/19 - 08:54 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with "Empire" Return
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[03/13/19 - 09:57 AM]
TLC's Breakout Hit "Dr. Pimple Popper" Wraps Most Recent Season with the Finale Garnering a Series Ratings High
New episodes return this coming summer.

[03/13/19 - 08:09 AM]
Tuesday's Broadcast Ratings: ABC, "The Bachelor" Snap NBC's Demo Win Streak
The Peacock had won every Tuesday night among adults 18-49 thus far in 2019.

[03/12/19 - 08:08 AM]
Monday's Broadcast Ratings: "The Bachelor" Finale Puts ABC in Front
The Alphabet wins the night among adults 18-49 while NBC is the most-watched network overall.

[03/11/19 - 08:19 AM]
Sunday's Broadcast Ratings: "American Idol" Tops Demos for ABC
The Alphabet takes home the adults 18-49 honors while CBS is the most-watched network.

[03/10/19 - 10:34 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown
The Peacock leads the night in total viewers, splits adults 18-49 honors with ABC.

[03/09/19 - 08:33 AM]
Friday's Broadcast Ratings: CBS Takes Home Top Honors in Viewers, Demos
The Eye's "The Gayle King Interview with R. Kelly" special leads the night among adults 18-49.

[03/08/19 - 01:38 PM]
E!'s "Very Cavallari" Earns Highest-Rated Season Premiere of the Series; Up Double Digits Among All Key Demos
E! further spins the numbers for Sunday, March 3.

[03/08/19 - 08:13 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[03/07/19 - 08:20 AM]
Wednesday's Broadcast Ratings: "American Idol" Special Gives ABC a Boost
The Alphabet takes home top honors in both total viewers and adults 18-49.

[03/06/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Claim Top Spots
The Peacock and its reality entry hold off ABC and its "The Bachelor" special.