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[10/12/06 - 11:43 AM]
The CW's "America's Next Top Model" and "One Tree Hill" Continue to Build Momentum on Wednesday
The CW spins the numbers for Wednesday, October 11.

[via press release from The CW]

THE CW'S "AMERICA'S NEXT TOP MODEL" AND "ONE TREE HILL" CONTINUE TO BUILD MOMENTUM ON WEDNESDAY

"Top Model" Again Wins The Hour In Adults and Women 18-34

"Top Model" Climbs to New Season Highs in Key Demos

"One Tree Hill" Posts Week-to-Week and Year-to-Year Gains Across the Board

"America's Next Top Model" and "One Tree Hill" Combine to Lift The CW to Second on Wednesday in Adults and Women 18-34

October 12, 2006 (Burbank, CA) - "America's Next Top Model" won the 8-9PM hour, beating all competition in The CW's target demos of adults 18-34 (3.4/11) and women 18-34 (5.1/15), according to preliminary live plus same day Nielsen ratings for Wednesday, Oct. 11. "Top Model" ranked second in the hour among women 18-49 (4.0/10).

"America's Next Top Model" climbed to season highs in key demos and viewers, including adults 18-34, adults 18-49 (2.7/8), women 18-34, women 18-49 and viewers (5.5mil).

"Top Model" gained over last week's episode by 6% in adults 18-34, 11% in women 18-34, 4% in adults 18-49, 8% in women 18-49 and 5% in viewers.

"One Tree Hill" reached a new season best in its target demo of women 18-34 (3.1/8), building over last week by 11%. "One Tree Hill" also improved week-to-week in adults 18-34 (5%, 2.1/6), adults 18-49 (7%, 1.5/4), women 18-49 (17%, 2.1/5) and viewers (6%, 3.3mil).

With "Top Model" as its lead-in, "One Tree Hill" is up in all key categories versus its performance a year ago on The WB (10/12/05), including adults 18-34 (11%), women 18-34 (15%), adults 18-49 (7%), women 18-49 (5%) and viewers (4%).

"America's Next Top Model" and "One Tree Hill" combined to lift The CW to second on Wednesday night among adults 18-34 (2.8/8) and women 18-34 (4.1/11).

The CW's Wednesday line-up remains an improvement over both UPN and The WB on the same night a year ago (10/11/05) in all key demos. Compared to The WB's Wednesday, The CW is scoring increases of 75% in adults 18-34, 71% in women 18-34, 62% in adults 18-49 and 67% in women 18-49. Versus UPN's year ago Wednesday, The CW is up 27% in adults 18-34, 21% in women 18-34, 5% in adults 18-49 and 3% in women 18-49.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

THE CW'S "AMERICA'S NEXT TOP MODEL" AND "ONE TREE HILL" SCORE THEIR BEST RATINGS OF THE SEASON IN KEY DEMOS

"Top Model" Again Wins The Hour In Adults and Women 18-34

"One Tree Hill" Posts Week-to-Week and Year-to-Year Gains Across the Board

"America's Next Top Model" and "One Tree Hill" Combine to Lift The CW to Second on Wednesday in Adults and Women 18-34

October 12, 2006 (Burbank, CA) - Both of The CW's Wednesday series, "America's Next Top Model" and "One Tree Hill" climbed to their best ratings of the season in key demos, according to Live Plus Same Day Nielsen ratings for Wednesday, Oct. 11.

"America's Next Top Model" delivered its season best performance in all key demos and viewers, including adults 18-34 (3.4/11), adults 18-49 (2.7/8), women 18-34 (5.1/15), women 18-49 (4.0/10) and viewers (5.5mil). "One Tree Hill" scored its best ratings of the season in its target demos of adults 18-34 (2.2/6) and women 18-34 (3.1/8).

Competitively, "Top Model" won the 8-9PM hour, beating all competition in The CW's target demos of adults 18-34 (3.4/11) and women 18-34 (5.1/15),. "Top Model" ranked second in the hour among women 18-49 (4.0/10).

"Top Model" gained over last week's episode by 6% in adults 18-34, 11% in women 18-34, 4% in adults 18-49, 8% in women 18-49 and 5% in viewers.

"One Tree Hill" posted week-to-week growth across the board, including adults 18-34 (10%), adults 18-49 (14%, 1.6/4), women 18-34 (11%), women 18-49 (17%, 2.1/5) and viewers (5%, 3.3mil).

With "Top Model" as its lead-in, "One Tree Hill" is up in all key categories versus its performance a year ago on The WB (10/12/05), including adults 18-34 (16%), women 18-34 (15%), adults 18-49 (14%), women 18-49 (5%) and viewers (5%).

"America's Next Top Model" and "One Tree Hill" combined to lift The CW to second on Wednesday night among adults 18-34 (2.8/8) and women 18-34 (4.1/11).

The CW's Wednesday line-up remains an improvement over both UPN and The WB on the same night a year ago (10/11/05) in all key demos. Compared to The WB's Wednesday, The CW is scoring increases of 75% in adults 18-34, 71% in women 18-34, 62% in adults 18-49 and 67% in women 18-49. Versus UPN's year ago Wednesday, The CW is up 27% in adults 18-34, 21% in women 18-34, 5% in adults 18-49 and 3% in women 18-49.





  [october 2006]  
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· AMERICA'S NEXT TOP MODEL (CW)
· ONE TREE HILL (CW)





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