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[10/31/06 - 08:41 PM]
Hallmark Channel Cements Top 10 Status by Scoring Higest-Ever-Rated October
The cable chanel saw its highest-ever October delivery of homes (825,000), adults 18-49 (213,000), women 25-54 (183,000) and women 18-49 (135,000) in primetime.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CEMENTS TOP 10 STATUS BY SCORING HIGEST-EVER-RATED OCTOBER

Network Delivers All-Time October Highs in Homes and Key Demos

Hallmark Channel, a leader in family-friendly content and original movies, looks like it has pulled up a permanent seat at the top 10 ad-supported cable networks� table. Continuing its record-breaking performance, established in the just finished third quarter where it ranked #7 in Prime Time household ratings, Hallmark Channel announced today it has delivered its highest-ever-rated October in the network�s history among Total Day and Prime Time household delivery.

In Prime Time, Hallmark Channel saw its highest-ever October delivery of homes (825,000), A18-49 (213,000), W25-54 (183,000) and W18-49 (135,000). In Total Day, the channel saw its highest-ever October delivery of homes (524,000), W25-54 (129,000) and W18-49 (98,000).

Hallmark Channel continues to rank among the top 10 ad-supported cable networks for HH ratings in both Prime Time (1.1) and Total Day (0.7). The network also ranked in the top 10 in P2+ (0.3) and W25-54 (0.3) in October.

�The phenomenal ratings growth that we are seeing month after month underscores Hallmark Channel�s value to its cable operators and relevance to viewers as a high-quality, family-friendly entertainment destination,� said David Kenin, Executive Vice President, Programming. �We are thrilled with this ongoing performance and look forward to providing audiences with a truly unique and unparalleled viewing experience with our upcoming slate of original movies and our new on-air look and feel.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





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