Primetime Ratings Report For the week of November 6, 2006
ABC Wins the Week by 11% Among Adults 18-49, Qualifying as the
No. 1 Network in the Key Sales Demographic on 7 of 8 Weeks This Season
ABC Generates its Largest Weekly Audience in More Than 8 Months
�Desperate Housewives� is the No. 1 TV Show for the Third Straight Week
In Viewers and Adults 18-49; ABC Airs 9 of the Top 20 Shows in Adults 18-49
With its Telecast of the �The 40th Annual CMA Awards,� ABC Wins Monday in Viewers and Adults 18-49, Generating its Best Numbers on the Night Since May
Drawing a Younger Audience on ABC Than on CBS, the �CMA Awards� Grow
Year to Year Among Adults 18-34, Young Women, Men 18-34 and Teens 12-17
Tuesday�s Most-Watched TV Program for the Ninth Week in a Row,
ABC�s �Dancing with the Stars� Attracts its Largest Audience This Season
ABC News� �Vote 2006� is the No. 1 Choice for Election Coverage, Outdelivering
NBC and CBS Coverage by Wide Margins in Viewers, Adults 25-54 and Adults 18-49
�DWTS the Results Show� Hits Series Highs, Generating ABC�s Top Series Numbers
In the Hour Since January 2005 in Viewers and Since May 2005 Among Adults 18-49
In its Fall Finale, �Lost� Continues to Dominate �Criminal Minds� in Young
Adults, While Producing the ABC Series� Second-Largest Audience of the Season
On all Six Telecasts this Fall, ABC�s �Lost� is Wednesday�s No. 1 TV Show
Among Adults 25-54, Adults 18-49, Adults 18-34 and Among Teens 12-17
ABC Wins its Second Straight Thursday of the Sweep Among Adults 18-49
�Ugly Betty� Dominates its Slot in Women 18-34 with its Best Number in Five Weeks
ABC�s �Grey�s Anatomy� Stands as Thursday�s No. 1 TV Series
Across the Adult Demos on All Seven of its Original Airings
ABC�s �Desperate Housewives� Produces its Highest Adult Ratings in 7 Weeks
WEEK No. 8:
ABC posted a dominant first place victory during the week (w/o 11/6/06) in Adults 18-49, beating out second-place NBC by +11% (4.2/11 vs. 3.8/10). ABC has ranked No. 1 in Adults 18-49 on 7 of 8 weeks this season. ABC also won the week in the other two key adult demographics - Adults 25-54 (4.9/12) and Adults 18-34 (3.4/10), topping CBS and NBC, respectively. The Network placed a strong second in Total Viewers, trailing CBS by less than 300,000 viewers (12.4 million vs. 12.7 million). ABC topped its 8th straight weekly frame this season across the key women demographics: W18-34 (4.4/12), W18-49 (5.5/14) & W25-54 (6.3/14). Disney-owned ABC was the No. 1 broadcaster with Teens 12-17 (2.1/7-tie) and Kids 2-11 (1.6/6).
� ABC generated its largest weekly audience this season and marked its highest Adult 18-49 rating in 7 weeks (best since season premiere week - w/o 9/18/06). In fact it was the Net�s largest weekly audience in more that 8 months � since w/o 2/27/06.
� Although it did not have the benefit of �Monday Night Football,� ABC once again drew a larger audience this year than during the same week a year ago (12.4 million vs. 11.4 million � w/o 11/7/05), marking its 8th consecutive week of year-over-year viewer gains. Season to date the Network is up +9% in Viewers (11.8 million vs. 10.8 million), up +3% in Adults 18-34 (3.4/10 vs. 3.3/10) and has retained all of its Adult 18-49 audience (4.1/11). ABC is also up this season among across the key women demographics (W18-34 +15%, W18-49 +17% & W25-54 +17%), among Teens 12-17 (+5%) and Kids 2-11 (+15%).
� Excluding sports from the averages this season, to account for the loss of �Monday Night Football,� ABC�s primetime �non-sports� performance jumped by 23% in Total Viewers (12.5 million vs. 10.2 million) and by 16% in Adults 18-49 (4.4/12 vs. 3.8/10). On both counts, ABC is delivering the biggest increases of any broadcaster in the �non-sports� averages. Through 11 complete nights of the 2006 November Sweep, ABC�s �non-sports� numbers have climbed by 27% in Total Viewers (13.2 million vs. 10.4 million) and by 18% in Adults 18-49 (4.6/12 vs. 3.9/11), the biggest gains for any net.
Weekly Rankings: For the third week in a row, ABC�s �Desperate Housewives� stood as TV�s No. 1 program in Total Viewers and Adults 18-49. ABC aired 9 of the week�s Top 20 TV programs in the key Adult 18-49 sales demographic, including 3 of the Top 4: �Desperate Housewives� � No. 1, �Grey�s Anatomy� � No. 2, �Lost� � No. 4, �Dancing with the Stars� � No. 8, �CMA Awards� and �Extreme Makeover: Home Edition� tied at No. 11, �DWTS the Results Show� � No. 14, �Brothers & Sisters� � No. 17 and �DWTS Recap� � No. 18. The Net claimed 4 of the Top 5 most-watched TV shows during the week: �Desperate Housewives� � No. 1, �Dancing with the Stars� � No. 2, �DWTS the Results Show� � No. 4 and �Grey�s Anatomy� � No. 5. ABC aired the No. 1 unscripted series of the week in Total Viewers and Adults 18-49, with �Dancing with the Stars.� Showing wide demographic appeal, ABC placed the Top 4 broadcasts of the week with Kids 2-11: �Home Edition� � No. 1, �DWTS� � No. 2, �AFHV� � No. 3 and �DWTS Recap� � No. 4.
�The 40th Annual CMA Awards� (8:00-11:00 p.m.)
With the Net�s telecast of �The 40th annual CMA Awards,� ABC won Monday evening in both Total Viewers (16.0 million) and Adults 18-49 (5.4/13), producing ABC�s most competitive finish on the night this season in both measures. ABC led the second-place networks by 3.4 million viewers (12.6 million � CBS) and by 13% among Adults 18-49 (4.8/12 � NBC). With its 3-hour broadcast of the music awards show, ABC also took the top spot across each of the key women demographics (W18-34 � 5.2/14, W18-49 � 7.0/16 and W25-54 � 7.9/17), as well as Teens 12-17 (2.6/8) and Kids 2-11 (2.0/8).
� ABC delivered its largest audience and strongest Adults 18-49 performance on the night in nearly 6 months � since 5/15/06.
� ABC�s first ever broadcast of the �CMA Awards� drew a younger audience than on CBS. Compared to the previous year�s telecast (CBS on 11/15/05), �The 40th Annual CMA Awards� was even among Adults 18-49 (5.4/13), while posting increases with Adults 18-34 (4.1/11 vs. 3.9/11; +5%), Women 18-34 (5.2/14 vs. 5.1/13; +2%), Women 18-49 (7.0/16 vs. 6.5/15; +8%), Men 18-34 (3.0/9 vs. 2.7/8; +11%) and Teens (2.6/8 vs. 2.4/8; +8%). In fact, the �CMA Awards� saw its strongest Women 18-49 rating in 3 years � since 2003.
� An estimated 32.3 million viewers watched at least some portion of the �The 40th Annual CMA Awards� during its 3-hour telecast � unique Viewers 2+ that watched 6 minutes or more of the program.
ABC ranked No. 1 on Tuesday in Total Viewers (14.6 million), marking its 9th straight week as the night�s most-watched TV network. The Net also won the evening among Women 18-49 (5.3/13) and Kids 2-11 (1.9/8). ABC delivered a solid second on the evening among Adults 18-49 (3.9/10).
� Versus the year-ago night, ABC�s November Sweep delivery was up by 3.2 million viewers and by 18% in Adults 18-49 (11.4 million & 3.3/8 on 11/8/05). On average this season, the Network�s Tuesday night performance has increased by 32% in Total Viewers (15.2 million vs. 11.5 million) and by 23% in Adults 18-49 (4.3/11 vs. 3.5/9) over the same point last season.
�Dancing with the Stars Special Recap� (8:00-8:30 p.m.)
ABC's special recapping the third season, �Dancing With the Stars Recap� won its time period with an average audience of 18.2 million viewers and a 4.8 rating, 13 share in Adults 18-49.
�Dancing with the Stars� (8:30-9:30 p.m.)
The regular installment of ABC's �Dancing with the Stars� stood as Tuesday�s most-watched TV show for the 9th consecutive week. With an average audience of 22.0 million viewers and a 5.9 rating, 14 share among young adults, �DWTS� was up week to week with the series� largest audience of the season and its second-highest Adult 18-49 number. In fact, it was the third-biggest audience ever for the ABC unscripted series, behind only its previous two season finales.
�ABC News Vote 2006� (9:30-11:00 p.m.)
During the second half of the evening, ABC News� �Vote 2006� was the definitive No. 1 choice for election night coverage. ABC News� election night coverage outdelivered second-place NBC�s coverage (�Decision 2006 Special� 10:00-11:00 p.m.) by 2.4 million viewers (8.6 million vs. 6.2 million), by 22% in Adults 25-54 (2.8/7 vs. 2.3/6) and by 21% in Adults 18-49 (2.3/6 vs. 1.9/5).
ABC won its 6th straight Wednesday among Adults 18-49 (5.1/13). ABC also took top honors on the evening with Total Viewers (15.1 million), Adults 25-54 (6.0/14) and Adults 18-34 (3.9/11). Between �Dancing with the Stars the Results Show� and �Lost,� ABC captured the No. 1 position on Wednesday night across the board, including Total Viewers, Adults 25-54, Adults 18-49, Adults 18-34, Teens 12-17 and Kids 2-11.
� Growing week to week in viewers and young adults, ABC delivered its second-largest Wednesday night audience this season and matched its second-highest Adult 18-49 number on the evening.
�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)
ABC�s �Dancing with the Stars the Results Show� took first place during Wednesday's 8 o'clock hour for the 9th consecutive week. From 8:00-9:00 p.m., the results show towered over second-place CBS' �Jericho� by 11.0 million viewers (20.7 million vs. 9.7 million) and by 73% in Adults 18-49 (5.2/14 vs. 3.0/8). Actor Joey Lawrence was the next dancer to be eliminated, as the competition narrowed to two dance pairs. ABC�s broad appealing �DWTS the Results Show� once again represented Wednesday�s most-watched television program and also as the No. 1 TV broadcast of the evening with Kids 2-11 (2.6/10).
� ABC�s �Dancing� achieved series highs in viewers and young adults, delivering the Net�s largest audience in the time period with series programming since January 2005 and its top Adult 18-49 number since May 2005 � since 1/12/05 and 5/25/05, respectively.
�Lost� (9:00-10:02 p.m.)
The fall finale of �Lost� dominated its time period and stood as Wednesday�s No. 1 TV show in the key Adult 18-49 sales demographic for the 6th week in a row (on each of its telecasts this season), defeating second-place CBS� �Criminal Minds� in the slot by 35% (7.0/17 vs. 5.2/12). The margin of victory for �Lost� over CBS� older skewing �Criminal Minds� was an even wider 55% among Adults 18-34 (5.9/16 vs. 3.8/10). The difference between the competing ABC and CBS dramas is clear: Premiere to date, the median age for the �Criminal Minds� viewer is 53.2 years, nearly 10 years older than the �Lost� viewer, at 43.4 years. On average this season, CBS� �Criminal Minds� garners 58% of its audience from viewers 50+, pushing up its Total Viewer count. In contrast, 64% of the audience for �Lost� is comprised of viewers under 50 years old.
� In its fall finale, �Lost� attracted its second-largest audience (17.2 million) this season, behind only its season premiere on 10/4/06.
� For the 6th week in a row, �Lost� qualified as Wednesday�s No. 1 TV show in each of the key adult demos (AD18-34 � 5.9/16, AD18-49 � 7.0/17 and AD25-54 � 7.8/17) and in Teens 12-17 (4.2/13).
�The Nine� (10:02-11:00 p.m.)
During the 10 o�clock hour, ABC's �The Nine� was up from the prior week by 11% in Total Viewers (7.2 million vs. 6.5 million) and by 8% in Adults 18-49 (2.8/8 vs. 2.6/7).
ABC won its 2nd consecutive Thursday during the 2006 November Sweep among Adults 18-49, outpacing second-place CBS (5.4/14 vs. 5.2/14). ABC also ranked No. 1 on the evening among Adults 18-34 (5.1/15) and Teens 12-17 (2.4/8). ABC has qualified as the highest-rated Thursday network in the key Adult 18-49 sales demographic on 7 of 8 weeks this season, and as the No. 1 net in Adults 18-34 on all 8 weeks.
� ABC�s delivery is up sharply year to year, more than doubling its Total Viewer count and tripling its Adult 18-49 delivery. Compared to the same night last November Sweep (11/10/05), the Net�s numbers jumped by 156% in Total Viewers (14.1 million vs. 5.5 million) and 200% in Adults 18-49 (5.4/14 vs. 1.8/5).
�Ugly Betty� (8:00-9:00 p.m.)
ABC�s �Ugly Betty� earned second place during the opening hour on Thursday evening among Total Viewers (12.8 million) and Adults 18-49 (4.1/11), outdelivering NBC�s comedies in the time period on both measures (�My Name is Earl�/�The Office� = 8.6 million & 3.8/10). For its 7th week in a row (on each of the series� airings), ABC�s �Betty� placed a strong No. 1 in its time period in Women 18-34, beating out second-place NBC by 35% (5.4/15 vs. 4.0/11). The new ABC series also topped its hour with Women 18-49 (5.9/15) and Women 25-54 (6.9/16-tie).
� �Ugly Betty� posted its highest Women 18-34 rating in 5 weeks � since 10/5/06.
� On average this season, �Ugly Betty� has grown the time period for ABC by 90% in Total Viewers (13.9 million vs. 7.3 million) and by 91% in Adults 18-49 (4.4/12 vs. 2.3/6) from the same nights last year.
�Grey�s Anatomy� (9:00-10:01 p.m.)
ABC's �Grey's Anatomy� dominated CBS� �C.S.I.� across the adult demographics. The ABC medical drama�s advantage over the CBS crime drama was an impressive 25% in Adults 18-49 (8.6/21 vs. 6.9/17). In the key young adult sales demo, �Grey�s� has beaten �C.S.I.� on all 7 occasions where both shows have been in originals this season.
� On each of its 7 original airings so far this season, ABC�s �Grey�s Anatomy� has represented Thursday�s No. 1 TV program across each of the adult demographics: AD18-34/AD18-49/AD25-54.
�Desperate Housewives � 11/9� (10:01-11:00 p.m.)
During the 10 o'clock hour, ABC's repeat airing of �Desperate Housewives� defeated CBS� original �Shark� in Adults 18-34 (3.3/10), Women 18-34 (4.7/13) and Women 18-49 (5.0/13). In fact the replay �Housewives� from the previous Sunday beat out the original �Shark� by 27% among Adults 18-34 (3.3/10 vs. 2.6/8).
�Men in Trees� (9:00-10:00 p.m.)
ABC�s �Men in Trees� built on its lead-in by 1.0 million viewers (6.4 million vs. 5.4 million), while retaining 100% of its Adults 18-49 (1.8/65) lead.
� On average, �Men in Trees� has improved ABC�s delivery in the Friday 9 o�clock hour in both viewers (7.2 million vs. 6.0 million) and young adults (2.1/7 vs. 2.0/6) over the same seven weeks last year.
ABC�s all-entertainment lineup placed a strong second on Sunday to NBC�s NFL-driven night, beating out the third-place networks by 6% in Total Viewers (15.1 million vs. 14.3 million - CBS) and by 14% in Adults 18-49 (5.7/14 vs. 5.0/12 - Fox). ABC won the night across each of the women demographics: W18-34 (6.3/17), W18-49 (7.6/18) & W25-54 (8.3/18).
� In Adults 18-49 (5.7/14) and Adults 18-34 (4.6/13), ABC generated its strongest Sunday performance in 7 weeks, since season premiere Sunday on 9/24/06.
� For the 8th week in a row, ABC�s �Desperate Housewives� stood as the No. 1 TV program on Sunday among Total Viewers and Adults 18-49. Also for the 8th straight Sunday, ABC claimed Sunday�s Top 2 entertainment series in the key Adult 18-49 sales demographic, including �Desperate Housewives� and �Extreme Makeover: Home Edition.�
�America�s Funniest Home Videos� (7:00-8:00 p.m.)
Going up against Fox�s NFL overrun and NBC�s sports coverage during the 7 o�clock hour, ABC�s �America�s Funniest Home Videos� was up from the prior week by 7% in Adults 18-49 (3.0/8 vs. 2.8/8), while producing season high ratings with Women 18-34 (2.8/9), Teens 12-17 (2.6/8) and Kids 2-11 (3.2/10). �AFHV� grew audience for ABC throughout the opening hour on Sunday, jumping by 3.3 million viewers (8.3 million to 11.6 million) and by 54% in Adults 18-49 (2.4/7 to 3.7/10) from start to finish.
�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)
From 8:00-9:00 p.m., ABC�s �Extreme Makeover: Home Edition� beat out its nearest non-sports competition by 4.2 million viewers (15.1 million vs. 10.9 million � CBS� �Amazing Race�) and by 17% in Adults 18-49 (5.4/13 vs. 4.6/11 � Fox�s NFL fueled �The Simpsons�/�American Dad�). �Home Edition� was up week to week in Adults 18-49 (5.4/13 vs. 5.3/12).
�Desperate Housewives� (9:00-10:01 p.m.)
The No. 1 TV program on Sunday among Total Viewers and Adults 18-49, ABC�s �Desperate Housewives� (22.3 million & 9.1/20) dominated the 9 o�clock competition, including NBC�s �Sunday Night Football� (20.7 million & 7.8/18).
� Trailing only its season premiere (9/24/06), �Desperate Housewives� delivered its second-highest ratings this season across the adult demos: AD18-34 (7.6/19), AD18-49 (9.1/20) & AD25-54 (10.0/20).
�Brothers & Sisters� (10:01-11:00 p.m.)
ABC�s freshman drama �Brothers & Sisters� beat out its CBS drama competition (�Without a Trace�) during the 10 o�clock hour by 21% among Adults 18-49 (5.1/13 vs. 4.2/10). �Brothers & Sisters� won its time period, defeating NBC�s football coverage, across each of the women demographics: W18-34 (5.6/15), W18-49 (7.2/18) & W25-54 (8.1/18).
Source: Nielsen Media Research, NTI and NHTI (Live+SD, Most Current), week of 11/6/06, or as dated.