or


[01/05/07 - 04:19 PM]
ABC's "Be Ugly '07" Campaign Off to a Strong Start with Successful "Ugly Betty" Marathons on ABC Family and Soapnet
1.2 million viewers on average watched "Betty's" December 31 marathon on ABC Family.
[via press release from ABC]

ABC�s �BE UGLY �07� CAMPAIGN OFF TO A STRONG START WITH SUCCESSFUL �UGLY BETTY� MARATHONS ON ABC FAMILY AND SOAPnet

�Be Ugly �07,� ABC�s pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like �Ugly Betty� in 2007, got off to a strong start with cross network support on ABC Family and SOAPnet.

ABC Family�s �Ugly Betty� marathon on Sunday, Dec. 31 (9:00 a.m. � 7:00 p. m., ET) was the channel�s most-watched off-net scripted series marathon, with 1.2 million Total Viewers. In addition, the marathon ranked No. 2 in its time period with Women 18-34 and No. 3 in Adults 18-49. Versus year-ago time period averages, ABC Family was up by double digits in all key demos, including 25% in HH (1.0 vs. 0.8) and 25% with Adults 18-34 and Adults 18-49 (0.5 vs. 0.4).

SOAPnet rang in the New Year with �Ugly Betty� on Jan. 1 (10:00 a.m. � 8:00 p.m., ET).

�UGLY BETTY� ON ABC

�Ugly Betty� is TV�s No. 1 new comedy of the 2006-07 television season with both Total Viewers and Adults 18-49, and stands as the No. 1 new series this season among Hispanic Viewers watching English language TV. �Ugly Betty� has quickly given ABC a strong foothold during the opening hour on Thursday night, proving to be a self-starter in a very competitive time period and a highly compatible lead-in to �Grey�s Anatomy.� The series is a dominant No. 1 in the hour among Women 18-34, leading second-place CBS by double-digits. �Ugly Betty� has greatly improved the time period for ABC, nearly doubling its year-ago delivery in both Total Viewers and Adults 18-49.

�BE UGLY �07�

�Be Ugly �07� challenges conventional perceptions and stereotypes of real beauty and promotes self esteem and empowerment. For more information go to www.BeUgly07.com.





  [january 2007]  
S
M
T
W
T
F
S
 


· UGLY BETTY (ABC)




most recent ratings | view all posts
[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.

[02/25/26 - 03:35 PM]
"20/20: The Au Pair, The Affair and Murder" About a Twisted Love Triangle Delivers Best Adult 25-54 Performance in 10 Months and Strongest Delivery in Adults 18-49 in 11 Months
Hitting new season highs for the second straight week, "20/20" improved on the previous week in Adults 25-54 and Adults 18-49.
[02/25/26 - 02:46 PM]
ABC News Is No. 1 Broadcast Network for Coverage of the State of the Union, Beating NBC by 1.4 Million and CBS by 1.7 Million
Said coverage ranked No. 1 among the broadcast networks in all key target demos: Total Viewers (4.912 million), Adults 25-54 (1.125 million) and Adults 18-49 (886,000).
[02/24/26 - 01:48 PM]
Nearly 21 Million Viewers Watched NBCUniversal's Coverage of USA-Canada Olympic Men's Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET).
[02/24/26 - 12:01 PM]
Netflix Top 10: Week of Feb. 16 - "Reality Check: Inside America's Next Top Model" Sashays to No. 1 in Top 10
Plus: Season 3 of "The Night Agent" took No. 2 on the English TV list with 8.4 million views.

[02/23/26 - 03:55 PM]
NBCUniversal's Presentation of Milan Cortina Olympics Dominates Media Landscape & Delivers Largest Winter Games Audience Since 2014
Sunday's Closing Ceremony provided a spectacular culmination as more than 215 million Americans (215.6 million through February 17) tuned in across NBCUniversal's platforms for "Legendary February."
[02/23/26 - 12:00 PM]
CBS Series Post Strong Fall Viewership, Topping Broadcast and Streaming Rankings in Live + 35-Day Multiplatform Viewership
The CBS fall lineup scored eight of the top 10 most-watched series among broadcast competition and nine of the top 20 most-watched series among all broadcast and streaming competition for this season's episodes airing through January 4, 2026.
[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.
[02/19/26 - 11:50 AM]
ABC Wednesday Comedies Deliver Audience Milestones as Romance Blooms With Valentine's Day Episodes
"Shifting Gears" earned 6.90 million Total Viewers and 0.99 rating among Adults 18-49, after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/17/26 - 12:01 PM]
Netflix Top 10: Week of February 9 - "Tyler Perry's Joe's College Road Trip" Takes the Scenic Route to No. 1
Plus: "The Lincoln Lawyer" Season 4 took No. 1 on the English TV list with 9.6 million views.
[02/12/26 - 02:34 PM]
ABC's Thursday Night Dramas Dominate as "9-1-1," "9-1-1: Nashville" and "Grey's Anatomy" Jump to Biggest Multiplatform Audience Since Their Season Premieres
The January 29 episodes of all three series rose to their biggest Total Viewer audience since their season premieres after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/11/26 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board - in Total Viewers, Adults 25-54 and Adults 18-49
"Nightline" improved on the same week last year by double digits in Total Viewers, Adults 25-54 and Adults 18-49.
[02/11/26 - 01:46 PM]
"Puppy Bowl XXII" Reaches 15.3 Million Viewers on Sunday, February 8, Delivering Highest Audience in Eight Years
The programming event ranked as the #1 non-sports cable telecast of the day among key adult demos and achieved a 20% year-over-year increase in reach, marking its strongest performance since 2018.