BRAVO RECORDS NETWORK�S BEST PERFORMANCES EVER ON AIR AND ONLINE IN 2006
Bravo No.1 In Growth Among Fully Distributed Cable Entertainment Networks In Total Viewers and P18-49 In Primetime
Bravo No. 1 Cable Entertainment Network in Affluent Households And Educated Adults Viewers 18-49 And 25-54
NEW YORK � January 3, 2007 � Fueled by the success of Bravo�s hit series �Top Chef,� �The Real Housewives of Orange County� and the reality juggernaut �Project Runway,� 2006 marked Bravo�s best year -- ever. Bravo shattered every previous network record both on-air and online, earned its highest cable ratings in every key demographic � marking double-digit, year-over-year primetime ratings increases � and generated the highest cumulative page views to BravoTV.com in 2006.
�To say we�re pleased wouldn�t do justice to our performance -- 2006 was phenomenal,� said Lauren Zalaznick, President, Bravo. �It�s incredibly gratifying to see our vision become a reality as more viewers than ever tune in to �watch what happens.��
Bravo�s year-over-year 8-11p primetime ratings grew 25 percent in P18-49 (304,000 vs. 244,000 in 2005); 22 percent in total households (426,000 vs. 349,000) and 21 percent in total viewers (546,000 vs. 450,000), more than any other fully distributed cable network (80MM+ households), according to Nielsen Media Research. Additionally, BravoTV.com logged an impressive 361 million page views for the year, representing a 120 percent increase over 2005 (164 million page views), according to Omniture and Urchin. With the addition of compelling original content across BravoTV.com and a host of Bravo �insiders� blogging, the site's traffic exploded, reaching 41 million page views, a 19-fold increase over 2005.
Bravo again scored big with younger viewers, resulting in the channel�s youngest year ever for the 8-11p time period, attracting a median age of 43.1, down from 44.3 in 2005 and 52.2 in 2001. And, although Bravo skewed younger, it remained the No. 1 cable entertainment network for the third year in a row for delivering advertisers a high concentration of affluent (HH $100K+) viewers in adults 18-49 and 25-54 in primetime (8-11p). In addition, Bravo was the No. 1 most educated cable entertainment network among adults 18-49 and 25-54.
RATINGS LEADERS �PROJECT RUNWAY,� �TOP CHEF,� �THE REAL HOUSEWIVES OF ORANGE COUNTY� FUEL BRAVO�S 2006 SUCCESS
Season three of Bravo�s Emmy-nominated �Project Runway� broke multiple network records this year becoming the No. 1 most-watched show in Bravo�s 27-year history with 5.6 million total viewers tuning in to watch Jeffrey Sebelia rule the runway. Season three averaged a 3.30 HH coverage rating with 3.62 million total viewers (up +110 percent from season two and the previous record) and 2.41 million P18-49 (up +90 percent from season two), all network programming records. Additionally, BravoTV.com recorded 76 million page views for season three, marking a 42 percent increase over season two, also a network record.
"Top Chef" ranked as the No. 1 rated food series in all of cable television averaging 1,273,000 P18-49 in 2006. Season two of "Top Chef" posted an impressive 62% percent increase over cycle one in P18-49 through eight episodes (1,273,000 vs. 786,000). Additionally, the program�s second season ranked as Wednesday�s No.1 cable series among women 25-54, averaging 778,000 viewers in that category.
Bravo�s hit docu-soap series �The Real Housewives of Orange County� generated a 186 and 127 percent increase for its season one finale among P18-49 and total viewers, respectively, from its premiere outing (3/21/06). Season two returns later this month on Tuesday, Jan. 16 at 10 p.m. ET/PT with the ladies of Coto and a host of new juicy drama and a few new diamonds.
On air television ratings: Nielsen Media Research NHI data. Data is most current with Live+7 data through 12/17/06 and Live+Same Day 12/18/06-12/31/06. Affluence and Education claims based on Nielsen Marketbreaks demo VPVHs for $100K+ Household income and 4+ Years College for the Mon.-Sun. 8P-11P daypart. Online statistics based on Omniture and Urchin.
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 83 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List,� 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County,� "Top Chef,� "Celebrity Poker Showdown,� as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway.�
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com .