OXYGEN SCORES WITH TEASE
Series Premiere Garners a 0.52HH
New York � January 12, 2007 � The series premiere of Oxygen�s newest reality show Tease scored an impressive 0.52HH rating in its Wednesday January 10th premiere, making it the highest rated Wednesday ever in that timeslot. The show also fared well among the key demos, garnering a respectable 0.44 W18-49, a 0.40 among W18-34, and a notable 0.45 among W18-24.
Tease, hosted by actress Lisa Rinna, features two up-and-coming hair stylists as they face-off in an outrageous, Olympic-style tournament. The aspiring stylists put their skills to the ultimate tress test in front of a panel of expert judges that include supermodel Roshumba, celebrity stylist Peter Ishkhans, and beauty super-agent Frank Moore, as they compete for a chance at the supreme challenge � a one-on-one battle with a high-profile master stylist.
Also adding to the ratings success of the night, the premiere of the second season of The Janice Dickinson Modeling Agency, which aired after Tease at 10pm, also did well, scoring a respectable 0.50 HH rating.
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in over 70 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, The Bad Girls Club and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.