or


[01/30/07 - 09:40 PM]
Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults
Cartoon Network spins the numbers for the month of January.

[via press release from Cartoon Network]

Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults

January 30, 2007

Adult Swim�s reign among adults 18-34, adults 18-24, men 18-34 and men 18-24 charted new network and ad-supported basic cable records for January, according to preliminary data from Nielsen Media Research. Scoring double-digit growth vs. January last year, the late-night network set new benchmarks for ad-supported cable�s best January total day delivery of adults 18-24, men 18-24 and men 18-34. In addition to posting its own new network records, Adult Swim also ranked #1 among all ad-supported basic cable networks in January for total day delivery of adults 18-34, and extended its run as the #1 network among men 18-24 for 22 consecutive months. Adult Swim also ranked #7 among ad-supported basic cable for total day delivery of adults 18-49.

Highlights of Adult Swim�s overall January performance include the following:

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) in January �07 vs. the January �06 time period

� Adults 18-34 delivery (366,000) increased by 8%, and ratings (0.5) were unchanged

� Adults 18-24 delivery (228,000�a new basic cable record) improved by 18%, and ratings (0.8) by 14%

� Men 18-34 delivery (238,000�a new basic cable record) expanded by 16%, and ratings (0.7) by 17%

� Men 18-24 delivery (146,000�a new basic cable record) jumped by 20%, and ratings (1.0) by 11%

Across the final week in January �07, Adult Swim also ranked #1 for total day delivery among the four key demos, charting significant double-digit increases across the board. Among the week�s highlights, Adults 18-34 delivery (396,000) increased by 17% and ratings (0.6) by 20% vs. the same time period last year.

Additionally, Adult Swim programming in January accounted for six of the Top 50 programs of the month among adults 18-34, and 16 of the Top 50 telecasts of the month among men 18-34, more than any other network.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/01/07 � 1/28/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 01/15-28/07 and final Live +7 prior to those dates). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.

[01/11/17 - 09:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Return Sparks NBC Victory
The Peacock leads the night, which saw the four major broadcast networks carry President Obama's Farewell Address.

[01/10/17 - 11:02 AM]
"Nashville" Premiere Hits All the Right Notes on CMT
CMT further spins the numbers for Thursday, January 5.

[01/10/17 - 09:46 AM]
Monday's Broadcast Ratings: "The Bachelor" Holds Onto Top Spot for ABC
The Alphabet wins the night among adults 18-49.

[01/10/17 - 08:27 AM]
National Championship Caps Exciting College Football Playoff Which Delivers Ratings Growth, Sets Numerous Streaming Records
ESPN spins the numbers for Monday, January 9.

[01/09/17 - 05:26 PM]
E! Scores Record Multi-Platform Engagement for Golden Globes with 44 Million Uniques Across Digital, Social and Television, Up 16% Versus 2016
E! spins the numbers for Sunday, January 8.

[01/09/17 - 03:45 PM]
Linear and Digital Binge-Viewing Launch of Freeform's "Beyond" Amasses Over 14 Million Multiplatform Views in First Seven Days
Freeform further spins the numbers for Monday, January 2.