�LOVE IS A FOUR LETTER WORD� PREMIERE ON HALLMARK CHANNEL
RANKS #3 IN TIME PERIOD
The premiere of Hallmark Channel�s original movie �Love Is a Four Letter Word,�
Saturday, February 3 (9-11 p.m., ET/PT), delivered a 2.0 HH rating with 1,488,000
households ranking it third in its time period among household ratings. In addition, it
was viewed by 3.0 million unduplicated viewers 2+.
�Love is a Four Letter Word,� which starred Teri Polo, Robert Mailhouse, Donna
Mills and Barry Bostwick, also ranked among the Top 10 in key demo ratings including
#8 in women 25-54, #6 in adults 25-54 and #3 in P2+, among all ad-supported cable
networks. It was also the third highest-rated movie for the day and fifth highest-rated
movie for the week.
Source: Nielsen Media Research, 2/3/07